Our Review Crew put Camila Mendes’ fave brow pen to the test…

The product

So you might be thinking: this brow-defining product seems vaguely familiar. But how? It’s only just launched on Aussie shores. Well that’s because it’s already garnered international attention of acclaimed makeup artist Carolina Gonzales and none other than Riverdale’s own Veronica *ahem* we mean Camila Mendes. The duo were seen creating Mendes' latest film debut makeup look with this exact brow tool. 

But we needed to know more. What makes the Maybelline New York Build-A-Brow arch-defining tool any different from the slew of other brow definition-promising options out there? Well for starters, it’s seriously easy to use. The beginner-friendly tool offers a two-in-one design, which allows you to not only fill in your brows but fluff them up too. 

And we get it, with the amount of brow products we all go through (very guilty) you need to know the full lowdown to be totally impressed. So, the two-in-one, beginner friendly design has lent itself to being a seriously affordable option – less than $29 for essentially two products. But the good news doesn’t stop there. With an ultra-fine pen-tip that works in a similar fashion to a liquid liner, you’re able to create customisable brush strokes that suit your brow needs. 

Once you’ve filled in your brows – anywhere from natural to ultra-defined – you’ll be wanting to set them in place for the day (or night ahead). Because no one wants to leave the house with brows looking one way and return with them a totally different way. The gel end had been designed with a handy application spoolie, so all you’ve got to do is brush through and enjoy the long-lasting holding power. 

But we know what you really want to hear, what our REVIEWcrew® members had to say about the arch-defining tool…

The panel

BEAUTYcrew sent the Maybelline New York Build-A-Brow to a panel of women aged 18-45 looking to tame and structure their brows.

The lowdown

Easy-to-use nature: There are some brow tools on the market that require an engineering degree to figure out how to use them to create natural hair-like strokes. But the Build-A-Brow with its two-in-one design allowed our REVIEWcrew® members to simply and effortlessly create natural-looking brush strokes. The members found the simplicity and beginner-friendly nature a top quality in this brow-defining pen.

The serious staying power: You know those times that you leave the house with brows that are seriously perfect? How often do you actually come home with them looking exactly the same way? It’s rare right? Well not anymore. The REVIEWcrew® members loved the serious staying power this tool has, from the brush strokes that just stay put to the gel that sets and holds everything in place without going crusty, crunchy or flakey. 

The natural definition: Trying to figure out brow definition can be a literal art form. Applying the pen not too heavy and not too soft, getting it juuust right. Well, our members raved about how easy it was to create seriously realistic hair-like strokes without any artistic skills needed. The natural-looking definition that the brush strokes created rivalled even the look of salon-fresh done brows. 

The verdict

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Available at: 

• $14.49 (usually $28.99) from Adore Beauty
• $17.39 (usually $28.99) from Priceline
• $19.99  (usually $28.99) from Chemist Warehouse

Want to read more about the arch-structuring pen? Read Maybelline New York Build-A-Brow Reviews here…

The products for this Review Crew® trial have been provided by Maybelline New York to Are Media and BEAUTYcrew for the purpose of trial and review by Review Crew® members.

*This combined average star rating for Maybelline New York Build-A-Brow is based on a combined total of 93 reviews submitted and is correct as of 13/05/2024.

Main image credit: Are Media