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Are you looking for your holy grail mascara? We think this could be it!

We promise, it's going to *spark joy* in your life

By Emma Allcock

Content Producer / August 18 2024

We promise, it's going to *spark joy* in your life

The product

If you're anything like us, the hunt for the holy grail mascara is eternal. Smudging, flaking and clumping are your thirteenth, fourteenth and fifteenth reasons. But what if we were to tell you looking like a raccoon doesn't haven to be a daily occurrence?

We're done gatekeeping this secret, because honestly there's nothing nothing better than finding the mascara to put all others in their rightful place (the bin, okay a little bit dramatic, but also, seriously). Introducing, Maybelline New York Firework Mascara.

Yep, the inventors of modern mascara are at it again, and damn it doesn't disappoint.

Creating a spark of joy has literally never been so simple (or so affordable) before, with the bold, bright pink tube offering some seriously fluttering, lash-lengthening results. The flexible, plastic wand has been designed to big flared impact, with 360 degree results guaranteeing each and every lash is coated, lifted and flared.

And if you're someone that likes to vary just how intense your lashes look, you can with this single wand. The lightweight formula is super buildable, transforming your lashes from a light everyday coat to major drama with just a few coats. And the best part? Your lashes aren't bound to end up in one giant spider-like clump. Nope, serious separation is involved here people.

So, we bet you're just dying to find out what our REVIEWcrew members had to say about their luscious lashes...

The panel

BEAUTYcrew sent the Maybelline New York Firework Mascara to a panel of 18 to 45 year old beauty-loving women looking to transform their short, thin or unruly lashes.

The lowdown

The clump-free formula: Like we said before, clumping is one of those endless frustrations that can put a great mascara in the 'never again' pile. And thankfully our REVIEWcrew members found that this provitamin B5-rich gel-like formula provided a seamless application. Heck, our members were able to keep on piling it on without their lashes turning to thick clumpy spiders legs, which brings us onto the next point our members loved...

How buildable the mascara is: Look, we all know those days where you just need a little more oomph. And building your mascara for some serious fluttering length is going to make you feel on top of the world. But it often comes with dreaded clumping. Thankfully clump-free and seriously buildable go hand in hand with this mascara. Our members saw their lashes shoot up with a bold high-impact hit of it.

That every lash gets covered: If you've ever coated your lashes to perfection and then gotten a closer look at them only to realise half of them never even got to meet the mascara wand, then this is for you. With a wand that's been specially designed in a 'super spark' flexible spiral, your lashes are going to get an even coating across the board. Our members saw the benefits from this wand design with some serious lash-lengthening, fluttering-flared out results.

The verdict

Shop Now

Available at:

$28.99 from Adore Beauty

$28.99 from Priceline

$24.99 (usually $28.99) from Chemist Warehouse

I was lucky enough to try the Maybelline New York Firework Mascara as part of a Review Crew and in all honesty I am glad I did because I will absolutely be repurchasing it when this one runs out. The hot pink tube is bold and looks great, better yet the bright colour means that I can always find it in my makeup bag with minimal rummaging around. The brush is absolutely brilliant - it is firm enough to swipe through your lashes, but the tip is flexible which means that when you brush it through it bends to the contour of your lashes to make sure it covers each and every one of them with the mascara and fanning them out nicely. The mascara itself if smooth and glides on leaving no clumps and as someone who normally builds their mascara this is something I appreciated. My lashes are really short and this lengthened them well in only one application but I soon worked out that it is a very buildable mascara, on my second application they looked thicker and by the third they looked brilliant. At less than $29 this mascara is really affordable and to be honest it was nicer to use than the $55 mascara I was using.

TAMARA C

REVIEWCREW® MEMBER

This mascara is my new favourite! I usually go for waterproof mascaras only as I hate how I end up with panda eyes with most normal mascaras by the end of the day. Can happily say that the Maybelline Firework Mascara did not smudge and leave me with panda eyes YAY!!! I actually haven't been happy with a mascara in a long time be it a $12 one or a $50 one. I have tried them all and can safely say I love the Firework mascara! The formula has a nice glossy consistency and can be layered safely without leaving my lashes looking clumpy and spidery. It looked like I had a lash lift done. Like others have said, the mascara can give you a natural look or a more glamorous look depending on how many coats you do. It definitely lengthens more than it thickens, I also felt the curl was held quite well.

Nayla D

REVIEWCREW® MEMBER

I wore the Maybelline Firework Lash Mascara for work everyday and when I went out on the weekends and the first thing I noticed was that it immediately lengthened and flared my lashes. If your looking for defined, flared and lengthened lashes, this is your mascara. I absolutely loved the wand because the brush tip was movable as you applied the mascara so you didn't miss any lashes and it made the product easy to apply and work into your lashes. It was easily buildable and didn't leave my lashes clumpy. I'll definitely be recommending the product to my family and friends.

ELIANE B

REVIEWCREW® MEMBER

Want to read more about the lash lengthening results? Read more Maybelline New York Firework Mascara reviews here...

The products for this Review Crew® trial have been provided by Maybelline New York to Are Media and BEAUTYcrew for the purpose of trial and review by Review Crew® members.

*This combined average star rating for Maybelline New York Firework Mascara is based on a combined total of 100 reviews submitted and is correct as of 19/08/2024.

Main image credit: Are Media

Emma Allcock

Emma Allcock began her career in the world of fashion and beauty in 2015, interning for various PR fashion houses. Naturally her love for style soon extended to beauty, and Emma landed firmly in the beauty and wellness world thanks to an internship-turned-role at local Australian fragrance brand Maison Blanche. One thing that remained consistent whether unpacking accessories or creating social content? Her commitment to an always-perfect manicure. Luckily, she’s since turned her talents to helping her readers achieve the same, writing about all things beauty and wellness. Emma is now a Content Producer for BEAUTYcrew, with her words and recommendations also appearing across beautyheaven. Emma loves the process of diving deep into the world of testing (and writing) about everything from haircare to fragrance. When she’s not slathering her skin in something new, she’s going for an early morning stroll to catch a stunning sunrise (coffee in hand, of course), because life’s all about that wellness balance after all.