Looks like Harry Styles' beauty brand 'Pleasing' is officially on its way

Harry Styles is a man of many talents. And while his CV would already read as quite impressive (from bakery to world’s biggest boy band, Grammy Award-winning solo artist and actor to boot), it seems he’s looking to add beauty brand owner to that lengthy list too. 

Rumours that the “Watermelon Sugar” hitmaker was going to delve into the world of beauty first starting swirling in May 2021. Just like the many celebrity beauty brands before him (Rihanna’s Fenty Beauty, Selena Gomez’s Rare), it was the filing for trademarks that gave us the first whiff of an imminent launch.

And now, we have a first glimpse at what a Harry Styles beauty brand looks like...

What is the name of Harry Styles' beauty brand?

When the paperwork was first filed for the "wholesale of perfume and cosmetics" it was listed under ‘Styles Harry Edward’ and the company was named as 'PLEASED AS HOLDINGS LIMITED.'

The official brand name, however, is 'Pleasing'. There is now a website and Instagram account by the same name, the latter of which only follows two accounts: Harry Styles and Harry Styles HQ. 

What are the products and what do they look like?

Information via TRENDMOOD revealed nail polishes, nail stickers, an illuminating serum and something called 'The Pleasing Pen' as the first slew of products to be included in the launch. This has since been confirmed via the brand's own Instagram and a DAZED interview.

Styles has grown to be known for his nails, often wearing all sorts of colours and designs. His ring-adorned fingers are even seen in one of the promo shots (with his signature anchor tattoo of course).

The skin care additions are interesting too, with the serum appearing pearl-like in the bottle and the pleasing pen said to be equipped with steel rollers to "refresh lips and eyes".

When will Pleasing be released?

You won't have to wait long to get your hands on some Pleasing picks by Mr Harry Styles, as the first batch of products are officially available for pre-order now. They're set to ship on 29th November, 2021 and it appears international shipping to Australia will be possible.

We can't wait to read some reviews!

Main image credit: Getty

While you wait for Styles to launch a signature scent (here's hoping), check out our favourite floral fragrances.