The hair trend spotted at the MTV VMAs
Yep, this hairstyle is back!
As we type, many of the world’s hottest celebrities have flocked to Madison Square Garden in New York for this year’s MTV Video Music Awards. The VMAs often deliver memorable beauty looks that range from simply stunning to completely outrageous, and whilst this year is no different, we’ve also seen a trend emerge that could possibly be the easiest hairstyle you’ll ever recreate – wet hair.
Setting the trend is Kim Kardashian, Sports Illustrated model Ashley Graham and Zara Larsson, who have all styled their tresses in a ‘just showered’ look.
Kim Kardashian
The reality star and mum-of-two was the first to showcase the wet looking hairstyle. Her textured and messy style was sectioned into a deep part with one side tucked behind her ear and the other left to fall loosely over her bare shoulder.
Ashley Graham
The Sports Illustrated model debuted her shorter hairstyle on her Instagram just hours before the event but managed to mix things up further by jumping on the wet hair bandwagon, which, like Kim’s was also sectioned with a deep part.
Zara Larsson
One of our favourite beauty looks from the evening came from Zara Larsson as she paired a stunning makeup look with an edgy take on the shower-and-go ‘do. The singer’s ashy blonde hair was slicked back at the front and left to fall down her back – a style that we seriously can’t get enough of.
To get the look, liberally finger comb hair gel through your lengths. Manipulate your strands into place before it sets in place. It’s that easy.
Image credit: Getty
Kate started working for BEAUTYcrew in early 2016, first as a contributor, and was then named Beauty Writer in 2017. She loves picking the brains of the industry's top experts to get to the bottom of beauty's toughest questions. Bronze eyeshadow palettes are her weakness and she's forever on the hunt for the perfect nude nail polish to suit her fair skin. Her words can also be found in Men's Health magazine, and she now works in PR.
