The new Australian brand that’s making women WANT to wear sunscreen every day

When it comes to sunscreen and daily use, the tide seems to be turning. People are starting to think of application less as a beach day, outdoors, summer holiday kinda deal, and more of a non-negotiable essential step of their daily skin care routine. Fabulous.

The tricky part is that not all sunscreens have been developed with makeup and everyday comfort in mind. Most women complain that face sunscreen is thick, gluggy and doesn’t play nice with makeup. Thankfully, there are a few formulas out there that are lightweight, absorb quickly, and act like a really good primer (La Roche-Posay Anthelios XL Ultra-Light Fluid and Mecca Cosmetics To Save Face are two that have earned stellar reputations for how they perform under makeup, and we highly recommend them).

But there’s a new kid on the block - a new *local* kid - that’s quickly gaining popularity amongst Australian women in the few short months it’s existed. Its name is Ultra Violette and it seems like the lightweight formulations are really resonating with Australians, because these babies are selling like hot cakes.

“We did a pre-sale in December that sold out in 16 hours - we thought we’d have enough stock for a month,” Ava Matthews, co-founder of the brand, told us. “So for the launch we had a 5000-person wait list.”

The one that’s really striking a chord? The serum-like Queen Screen SPF 50+.

Since launching on Adore Beauty on April 7th, they’ve sold 400 units of it, with no signs of slowing down now that word of its ultra-wearable texture is spreading like wildfire.

So why the fuss?

According to Matthews, “I think because it’s different. It looks and feels very different to other sunscreens. It’s a serum SPF, which is quite unusual, and it also means that it’s super light, and  basically feels invisible on the skin. It’s full of ingredients that are good for your skin, like vitamin C, so your skin actually benefits from daily use. Also, we tested the range under SO many makeup products because we wanted it to act like a great primer, which it does, so it helps to cut down on steps in the morning.”

And just one look at the reviews on both Ultra Violette’s own website and Adore Beauty’s seem to validate that this humble home-grown sunscreen is being true to its word.

Hey, if anyone or anything can get more women to wear sunscreen more regularly, we’re all for it!

Daily sunscreen should be a non-negotiable. So here are 3 things a dermatologist thinks you need to know about using about sunscreen on your face.

Have you tried Ultra Violette Sunscreen yet? Let us know your thoughts in the comments section below

Main image credit: @ultravioletteau