The beauty products that sell out every time

Created right here on our own Aussie shores, this wildly popular pore-refining clay mask launched into the market with a whopping 12,000 person waitlist and has consistently sold out since.

Gaining massive traction on social media (call it a combo of the extremely ‘gram-able packaging, the selfie-worthy blush pink formula and the impressive exfoliating abilities), it soon became a standout skin care favourite. If you are lucky enough to get your hands on a tube of the stuff, firstly, congrats; secondly, keep in mind that it can be applied all over for a radiance-revealing reset or as a targeted spot treatment on blemishes.

One look (or sniff) of this ridiculously pretty 18-pan peach-scented palette and it’s easy to understand how it reached cult-status. Housing darks, brights, and a versatile range of neutrals in both matte and metallic finishes (and coming in at less than 80 bucks), it’s no surprise it caused a serious stir when it first dropped back in 2016.

“It may be 2:42 A.M. but I can officially say I got the Sweet Peach Eyeshadow Palette”, one beauty lover shared via Twitter after staying strong in the brand’s digital queue for over two and a half hours following its midnight launch. Four years later it’s still a standout (and often sold out) eyeshadow edit, but in a blessed twist of fate, it is available at this current moment. We advise you don’t spend too much time thinking this one over – you may regret it.

What do you get when you mix a lightweight serum foundation, some serious hype and a $12.70 price tag? A waitlist, that’s what. A 25,000 person waitlist to be precise. As the efficacious and affordable skin care brand’s first foray into foundation, it was always bound to garner some attention – and considering the website crashed (multiple times) following its launch, it’s safe to say it certainly did.

It wasn’t even a celebrity endorsement that caught consumer attention, either. “The Ordinary took steps to shake up the industry and the demand (through to the foundations) grew entirely out of consumer word-of-mouth,” The Ordinary co-CEO Nicola Kilner said at the time. We suggest grabbing multiples if you catch your colour in stock; it’s common for retailers to still receive very limited stock due to unprecedented demand.

With Gwyneth Paltrow, Michelle Williams, Emma Roberts and Olivia Culpo among its high-profile Hollywood fans, this moisturising matte serves as the universally-loved sell-out shade celebrities can’t stop wearing. So loved, in fact that one Pillow Talk lippy is sold every two minutes.

What sets it apart from every other pinky-nude on the planet, you ask? Honestly, it’s hard to say– there’s just something magical about the subtle yet striking ‘your lips but better’ colour it offers; if you know, you know. The demand for the shade was actually so high that Tilbury released an entire range centred around it earlier this year – yep, that means Pillow Talk in palette and cheek colour form as well. Hallelujah.

Okay, think of everything you love about hair straighteners: they leave hair with a silky straight sleek style but can also be used to create beachy bends and bouncy curls – extremely useful. Next, think of everything you don’t love about straighteners: pesky heat damage, spending ages running over the same section to actually get it smooth, and quite possibly the worst of all, getting tangled up in the cord. Endlessly frustrating.

Now, take everything you don’t like out of the equation. Sounds ideal right? Exactly. The Dyson Corrale™ straightener enhances the good and ditches the bad, creating a cordless (yep, seriously!) styler that not only looks chic but has innovative capabilities too.

The biggest game changer? The flexing plates. The iron itself has flexible plates that shape and gather around your hair for extra control, resulting in less thermal hair damage (proven by tests that compared the hair’s strength when styled straight by Dyson’s flexing plates vs. solid ones).

Another impressive feature? The intelligent heat control capabilities that keep the temp evenly distributed, as they ensure you will never go above your desired temperature setting. As for those, you have the choice between three: 165°C (330°F), 185°C (365°F) and 210°C (410°F), so that you can suit your setting level to your specific hair type and the style you’re aiming for. The result? A smoother finish and less thermal damage.

Oh and remember that cordless status we hinted at? You better believe it’s as life changing as it sounds. The days of your cord not reaching your plug and your mirror (we all know the struggle) are over. You know how now that you’re used to cordless headphones you could never go back to the pain of de-tangling your previous pairs? You’ll wonder how you ever lived without a cordless styler (and no, you certainly won’t be willing to go back).

Basically it’s the be-all and end-all of straighteners. Do you see why we’re certain it’ll likely sell out? Don’t walk – don’t even run – sprint.