Dyson has just launched the hair straightening counterpart to the Airwrap
Does the brand have another viral hit on its hands?
Dyson only launched the Dyson Supersonic Nural in April, but the leader in hair care technology are rewarding loyal Australian customers with a second new launch just a few months later.
Meet the Dyson Airstrait™ straightener (AKA the hair straightening counterpart to the viral Dyson Airwrap), which uses powerful focused airflow in lieu of hot plates to straighten strands from wet to dry without damaging hair.
"Having a strong understanding of how to manipulate and realise the potential of powerful airflow is fundamental to the performance of the Dyson Airstrait™ straightener. This expertise, which we’ve gained over the last 25 years, is what has enabled us to deliver our first wet to dry straightener, with no hot plates, and no heat damage," explained James Dyson, Founder and Chief Engineer, in a statement released by Dyson. "Delivering the ease-of-use that people love about straighteners but with high-velocity air blades, saves time, maintains hair strength and achieves an everyday natural straight style."
How is the Dyson Airstrait different from the Dyson Corrale?
It's all about airflow. The Dyson Corrale straightens hair, but it does so using flexible hot plates, which boast temperature regulation to minimise heat damage. Whilst the Dyson Airstrait uses airflow and precision air jets to smooth and straighten wet hair, transforming damp lengths into shiny, soft strands.
How does the Dyson Airstrait work?
Precision airflow
Along the arms of the Dyson Airstrait are two 1.5mm openings. Airflow is accelerated through these openings, to create two high-velocity downward blades of air, which are projected at a 45° angle, to form a focused jetstream of air (creating the downward force that straightens the hair as it dries). When your hair is wet, water naturally weakens the bonds of the hair shaft and they become more elastic, allowing them to be manipulated as the hair dries, without using extreme temperatures.
Dyson Hyperdymium™ motor
The Airstrait's Hyperdymium™ motor has been specifically engineered for Dyson’s hair care tools; it's small, light and powerful enough to generate the airflow needed to dry and straighten wet hair. It features a 13-blade impeller, which spins up to 106,000rpm, propelling over 11.9 litres of air through the machine per second, generating up to 3.5kPa of air pressure (enough to straighten hair as it dries). The coolest part? It's only 27mm and is small enough to fit in the handle.
Intelligent Heat Control
Just like all of the other Dyson hair tools you know and love, the Dyson Airstrait features intelligent heat control. Specifically, the Airstrait utilises glass bead thermistors to measure the temperature of airflow up to 16 times per second to prevent heat damage and protect hair’s natural shine. This information is then sent to the microprocessor, which regulates heat and ensures airflow doesn’t exceed the temperature required for styling.
Wet and Dry styling modes
The straightener has Wet and Dry styling modes, and a Cool mode to set the style. The Wet and Dry modes are pre-set with the specific heat and airflow combination required for the best styling results. In Wet mode, you can choose from three heat settings (80°C, 110°C and 140°C). In Dry mode, choose between 120°C or 140°C or a top up boost. There are also two speed settings (low flow and high flow), as well as a cold shot and root drying mode for more control.
How much does the Dyson Airstrait™ straightener cost?
The Dyson Airstrait™ straightener costs $749 and will be available in Australia from the 25th June from the Dyson website.
Sydneysiders will also have the opportunity to experience the Dyson Airstrait™ straightener in-store at the George St Dyson Demo store located at Wynyard Station.
Shop now: Dyson Airstrait™ straightener in Prussian Blue/Rich Copper ($749 from Dyson)
Main image credit: @sooyaaa__
The Airstrait isn't the only wet-to-dry hair straightener on the market... We tried the new ghd Duet Style and here’s our honest review.
Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).
