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Customise your at-home blonde with this innovative toning duo

Here’s what our Review Crew® had to say about this powerful purple pair

By Briar Clark

BEAUTYcrew Beauty Editor / October 18 2022

Here’s what our Review Crew® had to say about this powerful purple pair

By Briar Clark

BEAUTYcrew Beauty Editor / October 18 2022

The product

Trying to maintain blonde hair once you’ve stepped out of the salon can be tough.

Unlike the capable hands of a hair colourist, we don’t really have any idea what we’re doing.

However, what we do know is that we want our blonde to look bright, creamy and salon-fresh regardless of how long it’s been since we visited one.

Enter: OGX Blonde Enhance + Purple Toning Shampoo and OGX Blonde Enhance + Purple Toning Drops. An at-home solution for maintaining in-salon colour that’s customisable, so you no longer run the risk of staining your hair purple – been there, done that.

The OGX Blonde Enhance + Purple Toning Shampoo is infused with keratin proteins that help to hydrate and nourish colour-treated hair, while simultaneously brightening and colour-correcting dyed strands.

OGX Blonde Enhance + Purple Toning Drops can be added to any shampoo, conditioner or cream-based styling product to help neutralise unwanted brassy tones with ease.

Here’s what our panel of Review Crew® testers had to say about this innovative blonde-enhancing range.

The panel

Beauty Crew sent OGX Blonde Enhance + Purple Toning Shampoo and OGX Blonde Enhance + Purple Toning Drops to a panel of women aged 18 to 35 with hair that has been dyed blonde or silver.

The lowdown

Here’s what the Review Crew® loved about the OGX Blonde Enhance + Purple Toning Shampoo and OGX Blonde Enhance + Purple Toning Drops.

The way they eliminated unwanted brassy tones: Review Crew® members were impressed by the way the shampoo and toning drops helped to minimise the appearance of yellow, orange and brassy tones in their blonde hair without staining their strands purple in the process.

How moisturising they were: Reviewers loved how moisturising the shampoo and toning drops were compared to traditional toning formulas. Many noted that their hair felt more hydrated, softer and shinier after using the blonde enhancing range.

They were able to customise their hair toning routine: A number of reviewers said they had been turned off by traditional toning formulas because they stained their hair. But the blonde enhancing range (especially the toning drops) allowed them to customise the amount of toner they used in their haircare routine. Some reviewers even experimented and paired the range with their favourite nourishing haircare formulas for optimised results.

The verdict

“The OGX toning shampoo is one that I was reluctant to try as most purple shampoos usually dry out my hair and leave me with split ends. This product however, increased my hair's hydration and softness within only two washes! I was pleasantly surprised at the quality of this shampoo and how well it left my hair looking and feeling. If you're someone like me who doesn’t like to use purple toning shampoos all the time you can safely use this once a week and know that you won’t experience any yellow or brassy tones! A perfect product to help restore your blonde hair.”

Chloe B

REVIEWcrew® Member

“This shampoo is critical for blondes regularly bleaching their roots. It is effective from the first use in removing those brassy yellow tones that other purple shampoos can’t fix. It is a beautifully fragrant shampoo which leaves your hair smelling amazing, and with a soft and shiny glow. Best results tend to be from leaving it in for about 4-5 minutes. I found that any longer would risk a few purple strands - but these fade within a few days. Would highly recommend this product to any recent or long term blondes.”

Amelia A

REVIEWcrew® Member

“I absolutely love the versatility of the OGX Purple Toning Drops. As someone who was currently on a routine of using a specialised shampoo and conditioner to prompt growth, I was finding my blonde hair became duller quicker because I wasn’t able to use my regular toning shampoo and then this came to the rescue! Having the choice to add as little or as much was fantastic, it blended well into either shampoo or conditioner and didn’t smell like toner at all. I found it definitely prolonged my foils and took away the brassiness that I’m incredibly prone to. I think this is a fantastic concept and I can't recommend it enough.”

Zora Z

REVIEWcrew® Member

“I love the concept! This means I can use my favourite non-violet shampoo and add a few drops of this product and voila, I have a purple shampoo! The same goes for a conditioner, serum, anything basically. Such a great, versatile product. I am happy with the outcome, I've used the drops to mix with a conditioner, and it worked out really well. My hair was toned, soft and manageable. I didn't have any purple or blue residue in my hair after applying it, which sometimes happens with other violet/blue toning products on the market. I will definitely continue using it and I highly recommend it.”

Melissa K

REVIEWcrew® Member

Like the sound of this targeted treatment plan for pigmentation? Read more OGX Blonde Enhance + Purple Toning Shampoo reviews and OGX Blonde Enhance + Purple Toning Drops reviews.

The products for this Review Crew® trial have been provided by OGX to Are Media and BEAUTYcrew for the purpose of trial and review by Review Crew® members.

*This combined average star rating for OGX Blonde Enhance + Purple Toning Shampoo and OGX Blonde Enhance + Purple Toning Drops is based on a combined total of 40 reviews submitted and is correct as of 05/07/2022.

Main image credit: Are Media

GET THE LOOK / what you'll need

$20.99 | VIEW MORE

OGX Blonde Enhance + Purple Toning Drops

$22.00 | VIEW MORE

OGX Blonde Enhance + Purple Toning Shampoo

Briar Clark

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).