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Madison Bailey is Fenty Beauty and Fenty Skin’s newest ambassador

TBH we should have seen this coming

By Briar Clark

BEAUTYcrew Beauty Editor / February 03 2022

Fenty Beauty has had some real doozies when it comes to news recently.

Rihanna announced her pregnancy, Fenty Beauty’s releasing their first-ever bullet lipstick (inspired by the shape of Rihanna’s cupid's bow no less), and now Outerbanks star Madison Bailey has been named as the new face for Fenty Beauty and Fenty Skin.

To commemorate Bailey heralding as the hero of all things Fenty, we decided to trawl through the 23-year-old’s Instagram and stints on the red carpet for a healthy dose of beauty inspiration.

Turns out we didn’t have to look that hard considering the actress has been obsessed with beauty since she was a youngin’.

Or at least that’s what Bailey confessed to Fenty Beauty fans in a press statement: “I know my younger self would be going absolutely wild! I just love makeup, I love everything the brands stand for. I love the inclusivity,” said the newly-appointed member of the Fenty family.

From unexpected lip colour choices to playful hairstyles, Bailey’s serving up a smorgasbord of tasty beauty looks – enjoy.

December 7, 2021

Bailey played it cool at the 2021 People’s Choice Awards, offering up Outerbanks fans a palette of muted neutrals and satin matte skin.

Image credit: Getty

December 2, 2021

The Fenty face is strong with this one. Bailey channeled the smokey brown eye makeup we’ve come to know and love from the bad gal herself. But the colourway seems like a no-brainer when you consider the monochromatic magic it creates alongside the 23-year-old’s chocolate leather dress.

Image credit: Getty

September 24, 2021

Blink and you’ll miss the peek-a-boo touch of lilac eyeliner along Bailey’s lash line. But in all honesty we couldn’t blame you if you did get sidetracked staring heavy at her bubble braids.

Image credit: @madisonbaileybabe

September 13, 2021

Maybe mauve doesn’t get enough attention, because as Bailey’s demonstrating with this matchy-matchy moment, it certainly deserves a proper look-in.

Image credit: @madisonbaileybabe

June 15, 2021

We didn’t know that turquoise could look understated but clearly Bailey possesses a level of wisdom that we have yet to attain.

Image credit: @madisonbaileybabe

May 16, 2021

Bronzed, beaming with illuminator and a bold red lip to boot, the 23-year-old certainly didn’t leave anything to the imagination and covered all her bases when it came to the 2021 MTV Movie Awards.

Image credit: Getty

May 7, 2021

Once again Bailey’s whipping out complicated trends like a fishtail braid with a disarming amount of ease. It makes us wonder if she might have been a hairstylist in a past life.

Image credit: @madisonbaileybabe

July 29, 2020

Sometimes all you need to look poppin’ (or like a Fenty Beauty model) is a slick of lipgloss and a well-manicured brow. Check and check on both accounts. Does this count as Bailey’s proof of credentials for her current role as ambassador?

Image credit: @madisonbaileybabe

February 24, 2019

The only other person we’ve seen pull off a blue lip with this much confidence is Rihanna herself. Proving yet again that Bailey’s partnership with the Fenty family was written in the stars.

Image credit: @madisonbaileybabe

Inspired by Madison Bailey’s penchant for unusual hair styles? These are some easy hairstyles for long hair everyone should learn to master.

Main image credit: @madisonbaileybabe/@fentybeauty

Briar Clark

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).