Fenty Beauty launches new virtual shade finder tool
Plus, a virtual appointment platform with Fenty Beauty advisors
As far as inclusivity goes, Fenty Beauty has been making waves since its inception in 2017 when it launched a whopping 40 foundation shades – a first in the industry.
The game-changing brand has stuck to its principles along the way too, retaining an extensive shade range with each new formulation of the Fenty foundation, and even extending the range to include an additional 10 shades.
Image provided by Fenty Beauty
And now, Fenty Beauty is making its massive shade range easier to comprehend for consumers with an innovative bit of beauty tech called the Fenty Beauty Virtual Shade Try-On tool.
The tool has been built into the Fenty Beauty shopping platform, so you can easily access the intuitive technology before you add your next Fenty Beauty foundation to cart.
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Fenty Beauty Eaze Drop Blurring Skin Tint Foundation
Fenty Beauty Pro Filt’r Hydrating Longwear Foundation
Customers will initially be directed to ‘Find Your Shade’ using the Fenty face shade finder, which provides a preliminary quiz to help the shopping assistant tool narrow down potential shade matches.
Next up is the ‘Try Shade On’ button which accesses your device’s camera in order to get a selfie, so you can try on as many shades as you please to further hone in on your best shade before you purchase.
Fenty Beauty has also started providing access to a team of advisors who are available for consultation via Zoom – simply book in using the Virtual Appointment tool.
Now that your foundation is on the same level as the bad gal, why not smell like her too? This Chemist Warehouse find is a dupe for Rihanna’s favourite perfume.
Main image credit: @fentybeauty
Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).
