PSA: Fenty Beauty has partnered with the Paris Olympic games
It's only July and Rihanna has been named the face of Dior, launched her own hair care range, and now Fenty Beauty has partnered with the 2024 Paris Olympics and Paralympics to bring beauty to the mainstage.
Was this on our bingo cards for 2024? No, absolutely not, but we're excited about it nonetheless.
What's in store for this unprecedented collaboration? This is what we know so far...
Fenty Beauty is championing inclusivity at the Olympics and Paralympics
In true Rihanna style this partnership came about because of Fenty Beauty's brand ethos: inclusivity.
"I want everyone to feel beautiful, recognised, and EMPOWERED, no matter their ethnicity, culture, skin tone or style," Rihanna explained in a press statement. With impressive shade ranges designed to fit all skin types Fenty Beauty has been a serious pioneer in inclusivity in the makeup space.
However, Fenty Beauty's partnership with the Olympics and Paralympics is all about "celebrating diversity at one of the world’s largest sports event", giving a platform for the young, ethnically-diverse volunteers that will present the athletes their awards at the winners ceremonies.
Fenty Beauty (along with the Olympic organisers) provided training and makeup kits to 600 young volunteers, who all range in ages from 18 to 21. Aside from receiving Fenty Beauty packed makeup kits, the volunteers also received makeup training to achieve the natural, dewy look, as well as being shade matched by a professional makeup artist.
So, let's take a peak inside the Fenty makeup bags the volunteers received...
Shop the Fenty x Paris 2024 Olympic Makeup Kit
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Fenty Beauty Eaze Drop'Lit All-Over Glow Enhancer ($52 at Sephora)
If dewy, glowing skin is your end goal, this needs to be your first step. Formulated with skin-loving ingredients, the glimmering sheer formula is definitely going to get picked up on cameras to give the volunteers a seriously glistening glow.
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Fenty Beauty Eaze Drop Blurring Skin Tint ($54 at Sephora)
As far as we're concerned, this is the skin tint to end all skin tints. There, we said it! Aside from its incredible shade range, this tint is able to blur your skin without leaving any heavy, cakey feeling. The volunteers are going to look totally flawless and effortlessly natural with this as their foundation.
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Fenty Beauty by Rihanna Gloss Bomb Universal Lip Luminizer ($36 at Sephora)
If you've not seen one of these glosses take the stage in person, you absolutely need to. There's not a tiny bit of doubt in our minds why this ultra-high-shine gloss has been included in the packs. Plus with the nourishing inclusion of shea butter the volunteers will be able to feel the nourishing hydrating effects for longer.
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Fenty Beauty by Rihanna Invisimatte Instant Setting + Blotting Powder ($49 at Sephora)
When we say we're after dewy, we mean a perfectly glossy, lit from within kind of makeup not. What we're not talking about is having our skin look oily. So, to walk that incredibly fine balance, enlist the help a blotting powder. The volunteers will be able to quickly blot at any list minute touch ups before showcasing their flawless faces.
Main Image Credit: @fentybeauty
PSA: Did you know Rihanna launched a Fenty Hair care range recently? Yep, check it out!
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Emma Allcock began her career in the world of fashion and beauty in 2015, interning for various PR fashion houses. Naturally her love for style soon extended to beauty, and Emma landed firmly in the beauty and wellness world thanks to an internship-turned-role at local Australian fragrance brand Maison Blanche. One thing that remained consistent whether unpacking accessories or creating social content? Her commitment to an always-perfect manicure. Luckily, she’s since turned her talents to helping her readers achieve the same, writing about all things beauty and wellness. Emma is now a Content Producer for BEAUTYcrew, with her words and recommendations also appearing across beautyheaven. Emma loves the process of diving deep into the world of testing (and writing) about everything from haircare to fragrance. When she’s not slathering her skin in something new, she’s going for an early morning stroll to catch a stunning sunrise (coffee in hand, of course), because life’s all about that wellness balance after all.