ghd's new ambassador has more followers than Margot Robbie

Arguably one of our favourite luxury hair tool brands, ghd has just announced its new international brand ambassador.

The chosen one to have a 'good hair day' every day? Italian fashion icon and entrepreneur Chiara Ferragni.

For those unfamiliar with Ferragni, she currently has a staggering 23.7 million followers on Instagram (for context, Margot Robbie has 23.6 million), of which she grew from her Blonde Salad blog, started over 10 years ago.

Ferragni and her incredible blonde mane have been fans of the brand for a few years, having previously worked on social media campaigns and collaborations. But now that it's official, we're looking forward to seeing even more incredible hair content from the partnership.

In a statement, Ferragni said: “I’ve used ghd for years and have always shared my good hair days with my community. I’m so pleased to announce that I am the international brand ambassador for ghd.”

The British brand is also celebrating a milestone of 20 years in 2021, and we for one will be eternally grateful for the tools we've come to rely on for the past two decades. 

As too will our members: "It is really good quality and it's easy to hold, not heavy and easy to manoeuvre," says May M of the ghd original IV styler. "I have used tons of different straighteners but this one will always be the one I reach for first."

Amen.

Main image credit: Supplied

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