Glossier is finally landing at an Aussie retailer *this month*
Ever since Glossier launched in 2014 we’ve been waiting with bated breath for the day it would be available in Australia. It’s one of the few brands that still required an overseas trip or some shipping logistics to get your hands on, which is why we’ve often had to settle for dupes like the K-Beauty toner that rivals the brand’s Solution. Until now, that is.
Glossier officially started shipping to Australia (and the rest of the world) in 2023, granting worldwide access to cult products like Boy Brow and Cloud Paint.
The transition to global shipping makes sense considering Glossier has been making major moves in the past few years. It started with Olivia Rodrigo as its first-ever ambassador and Emily Weiss stepping down as CEO, and now the brand is set for world domination (again).
“We’re thrilled to announce that Glossier is now shipping to over 180 countries globally, building on our thoughtful expansion efforts over the past several years,” said Kyle Leahy, Chief Executive Officer at Glossier. “We’re grateful for the enthusiasm from our global community, who have continuously expressed their desire for Glossier to have a more global footprint. This is a big step for us—a first step, and we’re excited for all the opportunities ahead as we connect with and learn from our international community. We are just getting started.”
Fans of the brand have been begging for international access since Glossier's launch in 2013. According to a press release issued by the brand, more than half of Glossier's 2.8 million Instagram followers are located outside the US. So the decision to start shipping to outside the US and UK has been a long time coming and is bound to be another successful move for the brand.
How much is Glossier shipping to Australia?
Shipping to Australia is $16 for standard 7 to 11-day delivery, and $35 for express, which will see your package to your door in 5 to 7 business days. You can snag free shipping on orders over $110 and all orders over $210 will be upgraded to complimentary express shipping.
Will Glossier be available at Sephora or Mecca?
Glossier's Sephora rollout has hit stores in the US and Canada, as well as sephora.com and the Sephora app. But as of July 2024, Glossier will be available to shop online and in-store at MECCA locations across Australia and New Zealand.
However, Sydney-siders will have the opportunity to be the first in the country to shop Glossier in-store with the brand promising an early release — Friday 12th July — exclusively at MECCA’s Flagship George Street store. A full four days before it launches nationwide on Tuesday 16th July.
The exclusive MECCA George Street launch will also feature an array of interactive experiences for customers including a Glossier photobooth, where you can pick up a complimentary Glossier You fragrance sample and a snap of you and your friends. The early launch will also offer Glossier Early Access Beauty Labs allowing customers the opportunity to be the first to test and try Glossier’s iconic products with a 20-minute 'no makeup makeup' tutorial workshop so you can create the brand’s iconic look. Just make sure you secure a slot — bookings are essential HERE.
"As a brand born on the internet, Glossier has had a global community base since day one, regularly speaking to beauty obsessed consumers around the world about their routines and favourite products. We have been so lucky to consistently hear from community members across Australia and New Zealand about their love for Glossier, so it was critical to find the right wholesale partner to launch our brand in the region," explained Glossier's CEO, Kyle Leighy. "We are thrilled to have found that partner in
MECCA–a company that truly understands the power of brick-and-mortar retail and consistently delivers exceptional experiences for its customers. With our shared values and devotion to all things beauty, we couldn’t be more excited about this launch and our bright future together."
Chief MECCA-Maginations Officer, Marita Burke, said the partnership was an obvious choice after hearing feedback from MECCA customers.
"Our customers are the beating heart of everything we do, they’re all about dreaming big, just like us, and Glossier was at the top of their wishlist. We want our customers to experience the very best in global beauty, so bringing the world of Glossier to MECCA couldn’t be more of a dream come true," Burke shared. "It’s a partnership that brings the same kind of magic and matches everything we’re about. Innovative products, community-first, decadent pinks and unique store concepts…it couldn’t be more MECCA!"
Will Glossier open a store in Australia?
Glossier will still continue to run its own stores too, with locations in Brooklyn, Washington, D.C., Atlanta, and Philadelphia, and a return to Soho in 2023, although a store in Sydney or Melbourne is unlikely.
Can’t decide which cult-favourite product to add to cart first? Here are some of our top Glossier picks to get you started…
Glossier You 100mL
Everyone’s favourite fragrance just got an upgrade. This skin-enhancer is designed to let your natural scent shine and smells different on everyone. With notes of peppercorn and white florals, a quick spritz will garner you plenty of compliments and a lot of “wow you smell amazing”.
$190 at Glossier
Boy Brow
Available in 32 flexible shades, Glossier’s new(ish) Stretch Fluid Foundation is infused with skin care ingredients to deliver an ultra-dewy ‘your skin but better’ finish. Combined with the Stretch Face Brush, the foundation will glide onto your skin like a dream and leave you with a streak-free finish that lasts for hours.
$110 at Glossier
Futuredew
Looking for a serum that does it all? This oil-serum hybrid is packed with heavy-hitting ingredients including jojoba, plant-based squalane and light-reflecting minerals to quench thirsty skin and give you a glow like never before.
$50 at Glossier
Cloud Paint
You’ve no doubt heard the hype around Glossier Cloud Paint, and now’s your chance to finally put it to the test. The gel-cream formula won’t disappoint, delivering a flushed-from-within glow that’s easily buildable for a bold blush look.
$39 at Glossier
Main image credit: @leahgperez
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Georgia Nelson is BEAUTYcrew's Beauty & Social Editor and resident Euphoria obsessee. You'll find her hard at work putting the latest TikTok beauty trends to the test or perfecting her skin care routine. Her latest obsession? Nailing the glazed donut aesthetic (move over, Hailey Bieber).