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The best products for recreating soap brows

Perfected arches all day long

By Briar Clark

BEAUTYcrew Beauty Editor / February 03 2021

The soap brows trend has held top ranking amongst the makeup-obsessed for quite some time now, with the signature brushed-up look making its way from editorial to everyday. And while we were initially reaching for literal bars of soap to achieve the striking look, now there are specific products dedicated to doing the hard yards for us, so we can simply swipe on and go.

Here are our top picks for recreating the soap brow trend at home:

MECCA MAX Brow Guru Super Soap

Want laminated brows without the commitment? This super hold, waxy brow soap creates full, fluffy brows that retain their shape all day without having to book an appointment with your brow technician.

MECCA MAX Brow Guru Super Soap, $16

Anastasia Beverly Hills Brow Freeze™

This brow styling wax from Anastasia Beverly Hills offers her most sturdy brow hold yet. We’re talking big, full, feathered brows all day long. Bible.

Anastasia Beverly Hills Brow Freeze™, $38

FENTY BEAUTY Brow MVP Sculpting Brow Wax Pencil & Styler

A go-to for Rihanna and her MUA Priscilla Ono, this wax pencil styler and brow comb gives you lifted brows in an easy-to-use, on-the-go format. Simply pop it in your handbag after application and a quick touch-up is just a few swipes away.

FENTY BEAUTY Brow MVP Sculpting Brow Wax Pencil & Styler, $32

ICONIC London Brow Silk & Brush Bundle

Forget about lugging around a bar of soap when you can get your preferred brow look using this handbag friendly gold compact and applicator brush. This silky balm can be applied wet or dry to your eyebrows for that traditional soap brow look we’re all looking for.

ICONIC London Brow Silk & Brush Bundle, $49

Ibrows by Kelly Fluffy AF Brow soap

This non-comedogenic specialised brow soap is packed full of nourishing and conditioning castor oil to tend to brow hairs while also keeping them firmly in place. And while you go about your business as usual.

Ibrows by Kelly Fluffy AF Brow soap, $45

Never tried the soap brows trend? TikTok’s latest viral beauty hack will give you beyond flawless brows.

Main image credit: @lucyhale

Briar Clark

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).