Your favourite The Ordinary skin care products have been transformed for the body
Introducing your new prep, treat and seal body care regimen
The Ordinary is undeniably one of the best skin care brands around the world right now, with the Toronto-based brand being responsible for some of the most viral and affordable skin care products across the globe.
But despite the indelible mark it's left on the skin care industry, that hasn't stopped The Ordinary from extending its expertise to other areas.
In 2022, the brand released a hair care range that respected the same ingredient-led focus we've come to expect from it's skin care products, and this year The Ordinary is turning it's attention to body care.
BEAUTYcrew spoke to The Ordinary's Co-Founder and CEO, Nicola Kilner, and the brand's Chief Scientific Officer, Prudvi Kaka about the body care range's three new launches — The Ordinary Niacinamide 5% Face and Body Emulsion ($22 from Sephora), The Ordinary Salicylic Acid 0.5% Body Serum ($24 from Sephora) and The Ordinary Natural Moisturizing Factors + Inulin Body Lotion ($24 from Sephora) — which has been many years in the making.
"Consumer feedback plays a key role in the development of new products or reformulation of existing ones at The Ordinary," Nicola Kilner tells BEAUTYcrew. "We listen closely to our community’s needs and our scientists ensure that we meet each of them within our existing range. If this is not the case, then an innovation may be formulated."
"This ensures that our products are not only innovative and effective but also truly aligned with what our audience wants," Kilner went on to say. "By staying attuned to their feedback, we continue to deliver high-quality skin care that meet their evolving needs."
As far as The Ordinary body care products are concerned, the trio seek to target a range of universal body skin care concerns including dryness, uneven tone, and the look of blemish-prone skin
"Our three new launches went through a combined total of 466 formula iterations. These iterations allow us to develop and improve product formulas for optimized ingredient compatibility, texture and format," the brand's Chief Scientific Officer went on to say.
"Actives in Natural Moisturizing Factors + Inulin Body Lotion were chosen to target dehydration and dryness on the body," she explains. "Niacinamide 5% Face and Body Emulsion targets multiple skin concerns across the face and neck, including uneven skin tone and dark spots, skin texture, dryness and lack of elasticity and firmness. It also helps to improve the look of uneven skin tone and dark spots on the body. [While the] Salicylic Acid 0.5% Body Serum targets common skincare concerns associated with blemish-prone skin on the body, such as pore congestion, uneven texture, and uneven tone."
"Just like for facial skin, we recommend following a Prep, Treat and Seal regimen which begins with preparing the body skin by cleansing, followed by applying products that target your individual skin concerns, and then topping with a moisturiser," Kaka advises.
However, it’s important to note that facial and body skin are different including the differing abundance of sebaceous glands, the thickness of the skin, and the wear and tear these regions experience, she explains.
"While the body care line includes ingredients such as niacinamide, natural moisturising factors and salicylic acid (which are found within our facial product range), the body care line is formulated with the uniqueness of body skin in mind," she went on to say.
"While all ingredients can technically be included in formulations for face and body, concentration matters, and some ingredients may require additional safety assessments or a lower concentration when used in larger areas of the body, as this increases exposure to said ingredient. Given the ever-growing list of active ingredients, we always recommend following usage recommendations," she recommends.
"For example, when we recommend our Glycolic Acid 7% Exfoliating Toner for use on the face, neck and scalp, this is because we have tested the formula in these applications. While we do know that The Ordinary community can be super creative with product applications, we can only recommend using products as we have tested them," the brand's Chief Scientific Officer explains.
Main image credit: BEAUTYcrew
The Ordinary isn't the only brand turning it's attention to body care, Rare Beauty body care has hit the ground running.
Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).
