GROW Brighter Blonder Shampoo

Formula does the job of toning brassy blonde. It does wash out with the following shampoo if you use a different shampoo. Matches beautifully with the conditioner and it did change the shades of brassy blonde in my hair to a softer blonde which was lovely. It feels like it cleanses the hair whilst it's toning it and leaves my hair feeling clean and toned down but also doesn't grey it up or darken my blondes (natural tones) in my hair like some other bright purple shampoos can seem to do. So I like this one! I probably would have given more stars but the packaging is not effective. I had it standing upright on it's lid (as you do) in the shower recess but the cap is cheap and flimsy and the bright purple product escaped out even though I'd closed the cap properly. So now I stand it up the other way, leaning against the wall so I don't get purple stuff all over the floor of my shower recess. Luckily it washed off the tiles really easily and it did not stain at all.