Priceline is a one stop shop for all things beauty related any day of the week, but this week in particular is a great time to shop at the discount chemist.

From Thursday 24 October until Tuesday 29 October, shoppers instore and online can save up to half price on makeup from brands like Maybelline, Australis, Revolution, MP Cosmetics and more.

Although we're sure you're going to use the opportunity to stock up on all of your personal drugstore favourites, we also think a sale is the best time ever to try popular makeup products for the first time. Plus, there's a whole lot of newness at Priceline to discover too. 

So if you're looking to expand your makeup kit with a few cult-favourites, best-sellers and newcomers then keep scrolling, ahead you'll find BEAUTYcrew's top picks from Priceline's half price makeup sale.

The Best Products To Shop In Priceline's Half Price Makeup Sale

Revlon Illuminance Serum Concealer (usually $29.95 from Priceline)

As the weather warms up we're eternally grateful for makeup products like this concealer from Revlon. The serum-infused formula is buttery and hydrating, and it sheers out to an undetectable blurred finish that always looks natural. 

L'Oréal Paris Infallible 24H Brow Lamination Clear (usually $29.99 from Priceline)

Cancel your next brow lamination appointment because this affordable alternative imitates the lifted and groomed look without the need for lengthy processing. Simply swipe and brush the clear gel through your brows to set them in place for up to 24 hours.

Rimmel London Thrill Seeker Glassy Gloss (usually $21.95 from Priceline)

A low fuss lip gloss is a must-have for the summer months as far as we're concerned. Stash one of Rimmel's glass finish glosses in your purse, gym or beach bag for unbeatable shine and a pop of complexion-enhancing colour. Plus, enjoy the hydrating benefits of the hyaluronic acid and antioxidant complex enriched formula.

1000 Hour Micro Pencil (usually $11.99 from Priceline)

Love the ease of a micro-fine mechanical brow pencil for filling in your arches, but don't love the steep price tag associated with the category? Brow aficionados 1000 Hour have shaken things up with a trio of micro pencils that cater to fair hair colours as well as the darkest of brow hairs.

Maybelline SuperStay Lumi-Matte Foundation (usually $34.99 from Priceline)

Have you always longed for a foundation that has the staying power of a matte finish, but offers the luminosity of a radiance-enhancing formula? This mind-bending offering from Maybelline does just that. It's feather light on skin and enriched with amino acids, which promote a luminous complexion, whilst delivering a matte finish that's water, sweat and transfer-resistant for up to 30 hours.

Nude By Nature Hydra Stick Lip & Cheek Colour (usually $29.95 from Priceline)

Want to channel Hailey Bieber's natural-looking flush but don't want to have to bribe one of your friends in America to send you a Rhode Skin Pocket Blush? Try this newcomer out for size instead. Infused with nourishing apricot butter, moisturising Kukui nut oil and sweet almond oil, and antioxidant-rich vitamin E and Kakadu plum, it blends like a dream and delivers a dewy, radiant splash of colour.

Australis Emotional Support Tubing Mascara (usually $19.95 from Priceline)

We don't know about you, but we're constantly on the lookout for affordable tubing mascaras AKA the ride or die of mascara formulas. This pick in particular was formulated with reliability in mind. From it's flake free, clump free, and smudge-proof formula, to the castor oil, peptide and panthenol-enriched lash growth serum it's infused with, this curling and lengthening tubing mascara does it all, and at a fraction of the cost of similar products.

MP Cosmetics Luxe Lip Oil (usually $16 from Priceline)

After the success of the Dior Addict Lip Glow Oil, lip oils are a dime a dozen, but we're still avid users of the stuff, which is why we like to keep an eye out for options that we can pick up on a whim without having to worry about the price tag. Enter: MP Cosmetics Luxe Lip Oil. This hydrating and moisturising lippy offers a glossy and radiant finish and a slew of good-for-you lip-conditioning ingredients such as vitamin E, peptides, rosehip oil, jojoba oil, ceramides, and meadowfoam seed oil. Plus, with five your-lips-but-better shades to choose from there's a hue for every potential scenario.

e.l.f Liquid Poreless Putty Primer (usually $24 from Priceline)

If you're a longtime fan of e.l.f's Poreless Putty Primer then you'll be delighted to hear that the brand is now offering a liquid version of the product. It promises the same blurred and poreless finish as it's predecessor, but it's a bit more forgiving if your skin is on the drier side. Honestly, a must-have for summer wedding season.

Milani Conceal + Perfect Blur Out Powder Transparent (usually $26.99 from Priceline)

Milani's powder makeup products are just a cut above the rest and this transparent setting powder is no different. Lightweight, silky, and formulated without talc, this loose powder creates a blurred, beauty-filter effect without adding a heavy or thick layer of makeup to the skin. If you need to minimise shine in summer, but don't want to look like you're wearing a lot of makeup this is an absolute game-changer.

Main image credit: Getty

Consider us avid auteurs of discount beauty products, we've found the best affordable hyaluronic acid serums under $20.