7 over-hyped beauty products our editors don’t think are worth it
Unpopular opinions incoming
If you’re considered the ‘beauty person’ in your friend group, you’ll be well acquainted with the question, “is [insert popular product here] actually good?”. Blame it on TikTok, clever marketing, or both, but a lot of us have become skeptics when it comes to viral beauty products.
And while it’s the literal job of the BEAUTYcrew editors to test and recommend the best the beauty shelves have to offer (FYI, here’s our top mascara and drugstore concealer picks), even we get sucked into the hype sometimes. Especially if the packaging is pretty to look at.
But we’ve taken a step back, put on our honesty hats, and here you’ll find our unpopular opinions about some very well-liked products. Just remember, beauty is subjective (so don’t shoot the messenger).
Main image credit: @thecierrataylor / @youuuuuume
Want to know what products we DO rate? Here's what we'd buy if money were no object.
Samantha McMeekin was BEAUTYcrew's Editor from January 2020 to June 2023. She has worked as a journalist in the beauty and lifestyle industry for over 10 years. In 2019, she was nominated for Best Digital Writer at the BSME Awards for her work on GLAMOUR UK. If you ever meet her in person, she'll probably try to guess which fragrance you're wearing (she's got a humble 60% strike rate).