Get your arches ready, because national brow day is here

Seriously on fleek...

Content Producer / October 01 2024

If the eyes are the windows to the soul, are we assuming the eyebrows are the window-framing drapes? Maybe, either way, we know that keeping those rarely twin-like arches structured and on trend is a full time job. 

Yep, each year (and damn even every month), we see a new brow trend dominate the scene. From the resurging, sparse pencil-like brows to Ariana Grande bringing back bleached brows, it's hard to keep up. 

But it turns out, there's a day to celebrate the distantly related caterpillars for exactly how they are. Yep, National Brow Day is a thing, and we're here to celebrate those brows! So, when is it?

When is National Brow Day?

Okay, we'll agree with you National Brow Day probably isn't a public holiday worthy event, but as the beauty-lovers we are, we're ready to celebrate anything beauty-related. So, when we heard National Brow Day falls on Wednesday October 2nd this year, we were quick to do some sleuthing to see if there were any discounts around to ensure our arches are perfectly fluffed up and filled out. 

So, here's what we've come across, and yes, you're welcome...

Sephora Brow Sale

Sephora are hopping on the National Brow Day bandwagon and are offering 20 per cent off selected brow-refining products for just the one day! So, of course we had to have a scroll and bring you a selection of our faves. 

First up, we've got Benefit Cosmetics Goof Proof Eyebrow Pencil ($48 at Sephora). Designed to be quite literally fool-proof, this waxy formula comes in 12 shades to fit and perfect everyone's brow tone. Plus with an in-built spoolie, it's all you need for fresh brows. 

An icon in the brow world, the Anastasia Beverly Hills Dipbrow Pomade ($38 at Sephora) works to not only define your brows but also fill them in for a hit of budge-proof colour. 

And of course, where would we be without our trusty clear brow gel? Probably at home hiding our all over the shop arches TBH. Thankfully, the Sephora Collection Shape & Set Clear Brow Gel ($22 at Sephorais here to set our arches in place for up to 24 hours all while still keeping them looking natural. 

Benefit Brow Sale

If you thought that Sephora was the only place where you could snap up a brow-loving Benefit bargain, you'd be totally wrong. Benefit are offering their own 20 per cent off all full size brow products at Benefit Cosmetics.  

But that's not the only benefit you'll be getting (see what we did there). Nope, the brow masters are also offering up a FREE brow trim at any of their brow bars for just one day! And if you though discounted products and freshly curated arches were enough fun for one day, they're also running a scavenger hunt on their Instagram account. So, be sure to tune in for clues to win some major prize packs (worth up to $1300!). 

Main Image Credit: @caradelevingne

Looking for some celeb brow inspo? Here's how Lily Collins does her brows...

Emma Allcock began her career in the world of fashion and beauty in 2015, interning for various PR fashion houses. Naturally her love for style soon extended to beauty, and Emma landed firmly in the beauty and wellness world thanks to an internship-turned-role at local Australian fragrance brand Maison Blanche. One thing that remained consistent whether unpacking accessories or creating social content? Her commitment to an always-perfect manicure. Luckily, she’s since turned her talents to helping her readers achieve the same, writing about all things beauty and wellness. Emma is now a Content Producer for BEAUTYcrew, with her words and recommendations also appearing across Girlfriend and beautyheaven. Emma loves the process of diving deep into the world of testing (and writing) about everything from haircare to fragrance. When she’s not slathering her skin in something new, she’s going for an early morning stroll to catch a stunning sunrise (coffee in hand, of course), because life’s all about that wellness balance after all.