Kim Kardashian and Kris Jenner are launching their first fragrance together
Just in time for Mother’s Day
While we might not be able to see our loved ones during this uncertain time, it doesn’t mean we can’t remind them how much we’re thinking about them. If your preferred method of self-isolation TLC involves a touch of gift-giving, you can never go wrong with a brand-new fragrance to warm the hearts of family and friends.
Beauty mogul Kim Kardashian West knows this all too well, announcing her latest KKW Fragrance collaboration with her mum, Kris Jenner, just in time to treat the women in your life this Mother’s Day!
A sweet homage to their own mother-daughter relationship, this is the first time the reality stars have teamed up for a perfume collaboration. Launching on April 15, the new perfume has been described as a “timeless” and “ageless” scent that celebrates the bond and “unconditional love” between mother and daughter.
The latest fragrance in the KKW collection is woodsy and floral, with notes of fresh freesia, tuberose, and gardenia complementing cashmere wood and golden amber – a scent that Kardashian West said smells “exactly like” her mother, who “always smells amazing.”
"Creating a fragrance together with Kim in time for Mother's Day was magical! We've talked about doing this for years, so to see our shared vision come to life has been amazing," Jenner noted in the brand release.
"Kim and I have similar tastes which makes working together a dream; we both wanted a classic, ageless scent that is beautiful and empowering for anyone who wears it and I think this fragrance perfectly embodies that."
The bottle in itself is an artwork, inspired, unsurprisingly by Kim’s minimalist aesthetic, that “would look beautiful in any bathroom or vanity but also signifies the close bond between a mother and daughter," says Kardashian West.
As part of the launch, the pair are donating 20% of profits from all sales on kkwfragrance.com between April 15th and May 5th to those affected by COVID-19. The funds will be donated to Blessings in a Backpack, an organisation that helps communities feed disadvantaged school children on the weekends.
Looking for more some new fragrances to fall in love with? We've rounded up the best new floral fragrances to try!
Main image credit: @kkwfragrance
Elyssa Kostopoulos is InStyle Australia, marie claire and BEAUTYcrew's Junior Digital Content Editor.
