There’s something hiding in your hair, and it’s sabotaging its strength, shine and softness
But here’s a solution that’ll have you premiering your hair glow-up in just a fortnight
There’s nothing more frustrating than having a problem you can’t figure out the cause of. How are you supposed to solve it if you can’t even understand it?! That’s precisely the way we’ve felt about our hair’s health lately. Despite plying it with damage-repairing products, nothing ever seems to change. It’s almost as if something is sabotaging our efforts from within, making sure every shred of moisture and skerrick of shine is turned away at the gate. Well, we don’t mean to scare you (because something hiding in your hair is certainly cause for concern), but there is indeed a traitor laying within your tresses, and it’s called (pause for dramatic effect): calcium. Fret not, though - we haven’t just found the problem, we’ve found the solution too. And it’ll have you premiering a glossy hair glow-up in just a fortnight…
Alright, time for a breakdown of calcium’s crimes against hair health. The better you understand the culprit, the easier you can fight back. You know how drinking water is a great help in getting your skin to glow/boosting your wellness/staying alive in general? Well, the water your hair ‘drinks’ (whilst you’re washing it) unfortunately isn’t so beneficial. In fact, it actually contains high amounts of calcium, which is basically hair’s kryptonite. If you don’t speak superhero, allow us to clarify: when calcium accumulates in the hair, it can amplify tell-tale signs of damage, leaving hair rough, brittle and dull; the exact opposite of the smooth, swishy, shiny hair we’re all after. As damaged hair becomes more porous (AKA its protective barrier starts to deplete), it absorbs more calcium than healthy hair would, and so your already damaged hair ends up looking and feeling worse than ever. Um, not the goal. We know: you’re probably experiencing a lightbulb moment as to why your attempts to load your hair with moisture and gloss haven’t previously worked - your hair needs to clear out the calcium before it can absorb the good stuff. But remember our earlier bragging about having a solution up our sleeve? That’s precisely where Kérastase Première comes in…
If calcium lurking in your hair is the problem, Kérastase Première is the solution. And a fast-acting one at that. How? By utilising the right ingredients in the right concentrations. The collection’s formulas hero the perfect mix of citric acid (to trap and eliminate the calcium build-up), glycine (to repair the damage by reconnecting broken links in the hair’s keratin chain), and peptides (to fill in and seal the hair’s surface for added strength and shine). These three work together to restore hair to its premier state, reversing signs of persistent damage and recreating 99% of hair’s original strength*.
Ready to turn the Kérastase Première routine into your new favourite shower ritual? Start by generously applying the Kérastase Première Intensive Repairing Concentrate Pre-Shampoo ($99 at Kérastase) to damp hair before shampooing, massaging it through from roots to ends and allowing it to sit for a full five minutes. There’s no need to rinse; simply apply the Kérastase Première Decalcifying & Repairing Hair Shampoo ($65 at Kérastase) on top, massaging in well before rinsing everything (including the calcium) out together. Follow it up with the Kérastase Première Decalcifying Repairing Conditioner ($76 at Kérastase), which you’ll want to take through lengths and ends before allowing it to sink in for three to five minutes pre-rinse. Luckily, the aforementioned Portofino summer-inspired scent will ensure the waiting period includes a sensory treat.
So we decoded the problem and found the solution - now it’s over to you to put the plan into action. Simply stock your shower shelf with Kérastase Première’s damage-repairing formulas, commit to an everything shower every few days for the next fortnight, and then premiere your hair’s glossy, silky glow-up, smug in the fact that you caught (and thwarted) the culprit behind your hair health’s previous plateau.
Main image credit: Getty Images
*Instrumental test after 5 usages of the Première Concentré + Bain + Fondant/Masque
Delaney began her career in the Australian beauty media industry in 2015, landing amidst the glossy world of women’s lifestyle magazines (or more literally, in their beauty cupboards). Since then, she has gone on to write across a multitude of beloved Australian media brands, including OK!, NW, InStyle, and Harper’s BAZAAR. She’s covered every side of beauty content, from directing beauty editorial shoots to rounding up the best glossy serums for golden hour skin. Having spent nearly a decade immersed in the beauty realm, Delaney’s knowledge of beauty is as extensive as her collection of tinted lip oils (read: extremely extensive). Delaney is currently the Digital Managing Editor of BEAUTYcrew, and her beauty wisdom also appears across beautyheaven, ELLE and Marie Claire. She enjoys channelling her personal hobby (testing beauty products) into her professional work (talking about testing beauty products), and considers perfecting the art of a cat eye in a moving car her life’s greatest accomplishment.
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