Dua Lipa is the face of new YSL fragrance
“The hardest secret to keep!”
Dua Lipa has been announced as the face of Yves Saint Laurent Beauté’s latest feminine fragrance. The scent does not have a name (as of yet), but it is set to launch at the end of the year.
In a statement released by the prestigious brand, Dua explained how she felt a personal connection to the upcoming campaign, “because of its fearlessness. I stand for the importance of being confident, strong and powerful, and of not compromising on who you are, what you do and what you believe in, of always being proud of the things you do.”
The Grammy award-winning pop star took to Instagram on Wednesday to share the exciting news with her fans (as well as a behind the scenes photo from the campaign shoot):
“The hardest secret to keep! So proud and excited to finally tell you all that I am the face of the new feminine fragrance by YSL 🖤 Thank you to the incredible @yslbeauty team for making me feel so at home, for allowing me to play a small role in helping choose the final scent and for making my dreams come true on working with a brand I love so much. So excited for you all to see the campaign that was shot by filmmaker and friend @nabil but for now here’s a little behind the scenes shot... xx”
No word yet on what notes we can expect to find in the new scent, but we’re expecting great things!
In other celebrity fragrance news, Cher is releasing a genderless scent soon, plus, Michelle Pfeiffer just launched her own clean fragrance brand.
What do you think Dua Lipa’s new YSL scent will smell like? Let us know in the comments below.
Main image credit: Getty
Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).
