Chloe Grace Moretz lands a major beauty campaign
And you can take a sneak peek behind-the-scenes here!
And you can take a sneak peek behind-the-scenes here!
Chloë Grace Moretz represents the all-American girl. She’s youthful, modern, authentic and celebrates her natural beauty. Coach’s own spirit embodies these qualities, too, which is why the actress has been the celebrity face of the fashion brand for the past two years.
Well, it appears the relationship is as strong as ever, because the 19-year-old has just been announced as the face of Coach’s new scent, Coach the Fragrance.
As all social media-loving millennials do, Chloë broke the news on Instagram alongside a behind-the-scenes shot from the upcoming campaign, with the caption:
“Soo happy to announce that I'm the face of Coach's new fragrance!!! #CoachTheFragrance #ComingThisFall” - @chloegmoretz
One sneak peek wasn’t enough, though. She also treated her followers to another snap with the following comment: “#coachfragrance here we go.. Keep your eyes peeled .. @coach @stuartvevers #coach”
Coach’s creative director, Stuart Vevers - who Chloë referenced in her second Instagram post - said he “wanted to create a fragrance that represents Coach’s free-spirited attitude” when crafting the new scent, while also maintaining the brand’s authentic image. The result? A fragrance that captures the spontaneous energy and cool of New York City in an Eau de Parfum.
And what does Chloë think of the new juice? "To me, this perfume is everything I love about Coach. It's modern and happy," Chloë said in a statement. "It perfectly captures the spirit, energy and excitement that Stuart has brought to Coach."
Coach the Fragrance EDP will hit counters in Australia come September, and will be available in three different sizes. (That’s one for your bathroom, one for the office and one for your handbag. Obviously.) An EDT version will then follow sometime in 2017.
Main image credit: Getty
Inset image credit: Instagram
Cherie is somewhat of a digital dinosaur, having kick-started her beauty writing career back in 2009 at PRIMPED alongside industry expert Zoë Foster Blake. Since then, her words have appeared online and on paper for BEAUTYcrew, POPSUGAR, beautyheaven, New Idea, and Fitness First, while her marketing know-how has helped brands such as L'Oréal Paris, The Body Shop, A’kin, and Dr. LeWinn’s add a journalistic flair to their digital content. She is a vocal advocate for (physical) sunscreen, is rather fond of a bold lip, and is utterly terrible at styling hair.
