The best Black Friday makeup sales to glam up your look

Makeup must-haves at unbeatable prices

Content Producer / November 05 2024

It may have started in America, but Black Friday has become the sales period that beauty enthusiasts in Australia also look forward to every year. It's a time when premium makeup is available at prices that make luxury just that bit easier to reach on any budget. 

Not to mention just about every brand and store you can imagine jumping on board with Black Friday makeup sales (and more). From Anastasia Beverly Hills and Eye of Horus to David Jones and Chemist Warehouse, you can expect to find everything from high-definition foundations to viral TikTok favourites all on sale.

When do Black Friday makeup sales start?

This year, Black Friday is on November 29, with deals running through to Cyber Monday on December 2. But we've noticed some makeup sales start early and end afterwards, so you could start finding the discounts any day now!

Deals we're looking forward to for Black Friday 2024

Last year, Black Friday makeup sales ranged from around 15% to 60% off, which means you could save big on both luxury items and essentials – without stretching your budget.

To help you prepare, we've put together an essential guide to the best makeup deals from Black Friday in 2023. It's likely we'll see similar discounts this year, and we'll be adding details as they're announced. So get ready to explore the top picks that will keep your makeup bag fresh and up-to-date.

Anastasia Beverly Hills

2023 Offer: 20 per cent off almost everything
Our recommendation: Anastasia Beverly Hills Brow Freeze 

Nail the laminated brow look at home. This extreme-hold brow wax will keep your brows in place rain, hail or shine. 
$32.80 (originally $41) at Anastasia Beverly Hills

Eye of Horus

2023 Offer: Up to 60 per cent off beauty
Our recommendation: Eye of Horus Bio Lip Elixir

This high-shine, vegan lip gloss is infused with conditioning oils to hydrate and condition the lips. The subtly-sparkling formula delivers a natural-looking healthy shine.
$26.60 (originally $38) at Eye of Horus Cosmetics

Chemist Warehouse

2023 Offer: Up to 50 per cent off RRP on selected products
Our recommendation: L’Oreal Paris True Match Serum Foundation

There’s no better time to snag this holy-grail complexion product than when it’s half price. The formula has even been touted as better than its high-end counterparts.
$22.49 (originally $44.99) at Chemist Warehouse

Look Fantastic

2023 Offer: Up to 40 per cent off top skin care, hair care, fragrance, wellness brands, and more
Our recommendation: Clinique Black Honey Almost Lipstick

If you haven’t tried ‘Black Honey’, you’re in for a treat. Celebrated as a universally-flattering shade, it won over the hearts of lipstick-wearers in the ‘90s and it’s done so again more recently.
$36.80 (originally $46) at Look Fantastic

Cult Beauty

2023 Offer: Shop up to 50 per cent off 
Our recommendation: Tower 28 Beauty Bronzino Illuminating Cream Bronzer in ‘Best Coast’

Glowy, sun-kissed skin in a pan. What more could you want?
$33.26 (originally $41.58) at Cult Beauty

THE ICONIC

2023 Offer: Up to 30 per cent off beauty
Our recommendation: Giorgio Armani Luminous Silk Foundation

Luminous Silk is the industry standard for foundation. Endorsed by celebrities and makeup artists worldwide, it’s no wonder it’s a cult-favourite.
$85 (originally $105) at THE ICONIC

Ela Cosmetics

2023 Offer: 35 per cent off sitewide
Our recommendation: Queen of Hearts Brush Set

Sales offer the perfect opportunity to restock your brush kit. The Queen of Hearts Brush Set includes all your face blending essentials for a seamless glam.
$42.25 (originally $65) at Ela Cosmetics

M.A.C Cosmetics

2023 Offer: 20 per cent off sitewide
Our recommendation: Powder Kiss Velvet Blur Slim Stick in ‘Peppery Pink’

M.A.C reformulated their Powder Kiss formula in a ‘Slim Stick’ package for a more refined application. The shade ‘Peppery Pink’ shows as a flattering brown-toned pink.
$40.80 (originally $51) at M.A.C Cosmetics

Adore Beauty

2023 Offer: Discount to be revealed Wednesday November 22
Our recommendation: Laneige Lip Glowy Balm 

Take the moisturising power of Laneige’s Lip Sleeping Mask on the go. The glossy, pink toned balm gives the appearance of hydrated, healthy lips.
$25 at Adore Beauty

Revolution Beauty

2023 Offer: Up to 50 per cent off sitewide
Our recommendation: Supermodel Glow Gift Set

Three palettes + more for $50?! Now that’s something you don’t see everyday. The Supermodel Glow kit will set you up for plenty of glam moments in the future.
$50 (originally $100) at Revolution Beauty

Charlotte Tilbury

2023 Offer: Up to 30 per cent off beauty sets
Our recommendation: Charlotte’s 3 steps to Beautiful Lips

This customisable liner, lipstick and lip gloss trio is everything a makeup-lover could wish for. Buy it as a gift or spoil yourself as a treat (you deserve it!).
$91 (originally $130) at Charlotte Tilbury

Sephora

2023 Offer: 15 per cent off (no minimum spend), 20 per cent off with $100 minimum spend
Our recommendation: Monochrome Moment Velvet Blush in ‘She’s Sincere’ 

Celebrity makeup artist Patrick Ta doesn’t play when it comes to his brand. His Monochrome Moment blushes have been celebrated across social media for their gorgeous pigment and velvet finish.
$44.20 (originally $52) at Sephora

Main image credit: @sephora

Capitalise on these incredible beauty discounts by checking out more Black Friday deals

Olga is BEAUTYcrew's Content Producer. When she's not writing about beauty, she's probably watching endless TikTok videos about the topic. Her extra one per cent of brain space is reserved for her two poodles. She can be easily bribed with a good blush or lip tint (take notes, please).