12 of the best new beauty launches this October 2019

Forget what you know about moisturising your body: Jergens Natural Glow Wet Skin Moisturiser is a gradual-tanning formula that’s here to seriously shake things up. Now, this may take a little getting used to, but stick with us: straight after stepping out of the shower (and yep, we get it - your body will be dripping with water), massage a small dollop into your skin, and use your towel to pat yourself dry. Et voilà, sun-kissed skin that’s soft and firm to touch.

So you’ve heard about cleansing gels, milks and balms, but what about a cleansing soufflé? Yep, needless to say, the Minenssey Hydrating Cleansing Soufflé piqued our interest when we came across it, and we weren’t disappointed. Inside, discover ingredients like flannel flower to prevent dryness, desert red quandong to gently remove dead skin cells, and a probiotic called ACB Yogurt Dermal Respiratory Factor to improve collagen production.

If you’re after a multitasking brow product that can sculpt and define in one, look no further than Benefit’s Brow Styler. “I’m usually a brow pencil kinda girl, but I love that this offers a pencil and powder in one handy product,” says Carli Alman, Beauty Crew’s Editor. “I’ve found that since a) the powder is at my disposal, and b) it’s in an easy-to-use pen format, I’ve started combining the powder and pencil together and am loving the natural-looking groomed brow look I get.” 

Wearable technology has come a long way; they’re no longer just for calculating your heart rate when you go for a run or letting you know you’ve received a text message. The new Samsung Galaxy Watch Active2 features a digital touch bezel (yep, not a physical one that you have to push with your finger!) that ensures a lighter and slimmer design, and you can even use the MyStyle app to take a photo of your activewear or outfit to match your watch-face to it.

It’s no secret that a serve of purple shampoo, such as John Frieda Violet Crush Intense Purple Shampoo For Blondes, can revive the appearance of dulled or brassy blonde hair. “There is nothing worse than a brassy blonde,” says Roxy Jacenko, ambassador for John Frieda. “With John Frieda’s [shampoo], I find that it crushes brassy tones for a cooler and brighter blonde in one wash – which for me is essential given the schedule I run on daily!” Psst… with a 4-star rating from our Review Crew®, you know you’re in for a real treat.

One of the most genius hair tools - the muk Curl Stick - has received an upgrade, and we’re so pleased. The newest version, the muk Curl Stick V2.0, comes with four interchangeable barrels (so you can switch between loose beachy waves and tighter glamorous curls with ease), along with five temperature settings to suit different hair types.

This month, say hello to L’Oréal Paris Bambi Eye Mascara, a mascara that can make your eyes look bigger with just a few swipes. “I absolutely love this mascara!,” says  Review Crew® member Laura. “It is buildable, non-clumpy, separates my lashes beautifully and makes my eyes even bigger and doe-eyed than they already are.”

We’re not sure what we’re more obsessed with: the juice box packaging, or the yummy blend of red berries, bergamot, orange blossom, cashmere woods, musk and sandalwood. Oh, and don’t forget about the splash of coconut water, which makes it even more refreshing to spritz this summer.

Featuring shimmering jewel tones in purple, copper and teal, you can’t go wrong with Bobbi Brown’s Luxe Gems Eye Shadow Palette this summer if you’re looking to spice up your makeup game. For a more low-key look, use a flat brush to add just a jolt of colour to your upper or lower lash line. Easy.

Powered by nourishing ingredients such as macadamia oil, kokum butter, glycerin and shea butter, Sisley Velvet Sleeping Mask is as luxurious and kind to the skin as it sounds. However, the real star of the show is the addition of rare saffron flowers, which encourage cell repair for firmer and brighter-looking skin.

There’s no shortage of beauty supplements on the market these days, however newcomer Kissed Earth aims to address much more than just your hair, skin and nails. “I've always been excited by what will make me happier, healthier or stronger, although I had a bit of a wakeup call when I was about 19,” explains Rachael Finch, who is the founder of Kissed Earth. “I was way too strict on my diet and exercise and became obsessive. As a result, I lost my menstrual cycle for over 2 years. Finding my way out of this through self-care and nourishment cemented my love for nurturing my body from the inside out.” Rachael’s pick? “I can't go past our Brilliance. [It has] almost 100 percent bioavailability and works on strengthening the connective tissue throughout the body including skin, hair, nails, bones, joints, ligaments, the gut lining and more. I have it every morning in my coffee and dream about it when I go to bed!”

Sally Hansen Airbrush Legs has long been our go-to when it comes to perfecting our pins in an instant, and so we couldn’t wait to try the new Airbrush Legs Illuminator when it arrived on our desk. Apply the rollerball down your legs, arms and over your shoulders to immediately highlight the area for healthier-looking skin.