Victoria Beckham has unveiled her new beauty range
The clean beauty brand is sustainably produced and cruelty-free
Earlier this year, Victoria Beckham sent beauty lovers into excitement overdrive when she announced plans to release her very own beauty range.
In the months since, she’s teased us all by dropping little hints here and there of what we may expect to see in her collection, igniting a frenzy of eager anticipation each and every time.
In fact, to say it has been one of the most anticipated beauty launches of all time may very well be an understatement!
Over the weekend, Victoria Beckham Beauty finally launched, and as you’d expect, the products look downright gorgeous.
Victoria co-founded the brand with Sarah Creal (who’s also been named the brand’s CEO). Creal is an old-hand in the beauty industry and previously headed up the makeup marketing and product development at Estée Lauder where she and Victoria worked together on an Estée Lauder x Victoria Beckham capsule beauty collection.
And, it’s clear this partnership has worked an absolute treat as the range couldn’t be more exquisite.
Victoria Beckham Beauty was created with values of inclusivity, sustainability (each product arrives in 100 per cent post-consumer recycled packaging!), and clean ingredients in mind.
So far, the range includes Lid Lustre (a pearlescent, crystal-infused cream eyeshadow), Satin Kajal Liner (a ‘smudge-friendly’ eyeliner), and - our personal fave – the Smoky Eye Brick (eyeshadow compact).
This intriguing product was inspired by Victoria’s signature smoky eye beauty look and has been created in line with the brand’s sustainability-focused ethos while still having an ultra-luxe look and feel.
“My Smoky Eye Bricks use a unique pressing technology which allows all four shades to live in one sleek brass compact for maximum product in minimal packaging that is 100 per cent free of plastic,” said Victoria in an Instagram post.
“We want women to feel special every time they pull a compact out of their bag. This is just so beautiful and so chic, and feels like the ultimate in luxury.”
Did you hear that Sophie Monk is also launching a beauty range? Check out the story here.
What do you think of Victoria Beckham’s beauty brand? Are you planning to try it? Let us know in the comments.
Main image credit: Getty
Isobel is a Digital Content Editor at BEAUTYcrew, marie claire and InStyle. When she's not busy hunting for the latest beauty news, you’ll find her arranging her skincare collection in search of the perfect “shelfie.” Isobel was previously BEAUTYcrew's Junior Beauty Writer.
