How to choose the right unisex summer fragrance for you
Genderless scent is taking over this season
Unisex fragrances have officially become more popular than their gendered counterparts.
“The world may return to a preference for gendered fragrances, but for the foreseeable future, this is certainly not the case,” says Clayton Ilolahia, who serves as the Evaluation and Communications Manager at Fragrances of the World.
Instead, perfumers have become more inclined to launch universally wearable fragrances that “tend to tell stories that are about locations instead of people” or they make singular ingredients the focal point of their fragrance’s narrative, explains Ilolahia.
“Going genderless doesn’t mean you have to start wearing fragrances that smell completely different to what you have worn before [either],” he assures. “If anything, you might find the experience liberating because there are less rules or gender conforms.”
If you do want to expand your fragrance wardrobe to include unisex fragrances, Ilolahia suggests “looking at the fragrances you have worn and loved in the past — what do they have in common?”
As for selecting a unisex scent in summer? “Fragrance themes whether gendered or not tend to be lighter for summer,” Ilolahia explains.
Notes such as “fresh green notes, citrus zests, fruits like berries and tropical fruit, or marine notes that smell like fresh ocean mist” help to embody that summery ‘lightness’ that defies the boundaries of gendered scent.
You could spend all your time sniffing around for lighter fragrances to wear this summer or you could let us do the legwork for you….
Here are 10 unisex fragrances for summer 2022
Fragrances do more than defy the boundaries of gender, there are also confidence-boosting perfumes you can use to your advantage.
Main image credit: @jomalonelondon
Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).
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