7 under-the-radar Australian beauty brands you need to try
If you haven’t heard of them before, it’s time you got better acquainted
With an overwhelming number of beauty brands on the market, it can be easy to stick to what you know and simply repurchase products from the big name brands you’re most familiar with. However, if you’re willing to do a little research, you’ll find there’s a wealth of under-the-radar companies creating groundbreaking products. And plenty of them are homegrown, which makes us even bigger fans.
From must-have makeup products to innovative skin care lines and sophisticated scents, we’ve rounded up seven under-the-radar Australian beauty brands that deserve prime position in your beauty cupboard.
Kate started working for BEAUTYcrew in early 2016, first as a contributor, and was then named Beauty Writer in 2017. She loves picking the brains of the industry's top experts to get to the bottom of beauty's toughest questions. Bronze eyeshadow palettes are her weakness and she's forever on the hunt for the perfect nude nail polish to suit her fair skin. Her words can also be found in Men's Health magazine, and she now works in PR.