The new serum from Dior Beauty that’s basically the Fountain of Youth

The hard fact of life is that ageing is inevitable. While genetics play a role, the signs of ageing can be aggravated by environmental factors like sun exposure and pollution, along with lifestyle habits like the amount of sleep you’re getting each night (you read correctly: your Netflix addiction may be ageing you!), the amount of water you’re drinking daily, and what you’re putting on your skin.

While science hasn’t been able to help us go back in time or change our genetic make-up, science *has* been able to offer us evidence that natural ingredients can improve the overall quality of skin.

Dior’s Capture Totale Super Potent Serum is proof of that. It’s a supercharged anti-ageing product that corrects dark spots, reduces the appearance of lines and wrinkles, and brings back your skin’s youthful glow with a formula that’s powered by 91 per cent natural-origin ingredients.

Here’s why you should add this anti-ageing serum to cart.

It contains scientifically-backed ingredients 

Don’t underestimate the incredibly chic glass bottle; Dior Capture Totale Super Potent Serum boasts a hard-working formula that contains a slew of naturally-derived ingredients to improve the look and feel of your skin.

The brand’s 20 years of researching floral ingredients paid off. Impressively, Dior looked into 1667 different flowers to figure out exactly which ones - when combined - could work best to improve the quality of your skin. At the end of the research, Dior found the following top performers:

Madagascan longoza: Dior is no stranger to this ingredient; it’s made an appearance in other Capture Totale products since 2006 and has the ability to be grown on burnt land, making it ultra-resilient and helpful in regenerating skin. 

Chinese peony: Besides being able to brighten skin, this clever ingredient reduces inflammation.

White lily: This beautiful flower contains sugars and phytosterols to improve skin cell regeneration.

Chinese jasmine: It may be a widely-used ingredient in fragrance, but Chinese jasmine also has the ability to recharge skin and increase cell turnover.

Dior Capture Totale Super Potent Serum is seriously hydrating

In addition to its floral ingredients, the Super Potent Serum contains augmented hyaluronic acid. We all know that hyaluronic acid is the gold standard ingredient for moisturising skin. But what’s unique about this high-performing version of hyaluronic acid is its penetration and longevity is 13 times greater than standard hyaluronic acid, meaning it is active for longer in the skin so your complexion will continue to look radiant and healthy long after you apply the serum.

The serum can reach deeper into the skin

Besides the star-studded line-up of ingredients, the formula features a clever delivery system that helps it go deeper into your skin. In particular, the formula features a bio-fermented lipopeptide (which is a probiotic to regulate the pH of your skin) which, when combined with the floral and hyaluronic acid ingredients, can improve the rate of penetration by 30 per cent. So, what does this mean? Well, it allows for quicker absorption, making it perfect to use both morning before applying foundation, and at night before going to bed.  

It addresses all signs of ageing

The beauty of Dior Capture Totale Super Potent Serum is that it doesn’t just do one thing - it actually addresses all aspects of ageing, as proven by 600 women from France, China and Japan*. The panel revealed that after continuous use, their skin looked brighter and smoother, and felt bouncier and stronger. And who doesn’t want a complexion that looks and feels seriously healthy?

It has a great support team

Like all good skin care products, the Super Potent Serum does its best work when it’s supported by a great team. There are four other products in the Capture Totale range that are also formulated with natural-origin ingredients. When used as a complete skin care routine the range delivers even more impressive anti-ageing results.

Dior Capture Totale High-Performance Gentle Cleanser: This cleanser can effectively remove dirt and sebum without aggravating skin and can improve skin’s softness.

Dior Capture Totale High-Performance Serum-Lotion: Pop a few drops of this hydrating product onto a cotton pad or the palms of your hands and press it all over your face for juicy-looking skin. Vitamins C, E and B3 in the formula have brightening and soothing qualities.

Dior Capture Totale Firming & Wrinkle-Correcting Crème: Don’t underestimate its lightweight texture; this moisturiser can dial up radiance, fill fine lines and smooth skin in the long run. A special shout-out goes to the bio-fermented ceramides that help improve the skin’s barrier.

Dior Capture Totale Firming & Wrinkle-Correcting Eye Cream: Want to brighten and strengthen the skin around your eyes? Look no further than this phytosterols-enriched eye cream that works to firm up the delicate area.

*According to a study conducted by the brand

Main image credit: Sevak Babakhani