7 of the best new fragrance flankers of 2019
Looking for a new spritz this spring?
Being anything but first - such as being second, third or fourth - has long been associated with being subpar. Well, not in this case. We’re calling it now: the fragrance flanker, also known as the younger and cooler sister of an iconic fragrance, is what we’re spritzing this season.
Still don’t get what a flanker is? “Flanker is a jargon term used to describe a fragrance that is a derivative of an existing, usually successful, fragrance by the same fragrance house,” explains Michael Edwards, founder of Fragrances of the World and author of Perfume Legends II. “Flankers often give new life to a classic fragrance or they help extend a fragrance’s audience to people who may not wear the parent fragrance. Some flankers are also seasonal or limited editions. To succeed, a flanker must be compatible with the original scent but add a new, appealing note to the original scent; not a copy, but a new scent that makes people say ‘wow’.
The truth is, flankers are more common than you’d think. In fact, they’re absolutely everywhere at the moment. We’ve rounded up seven of the best fragrance flankers most worthy of spritzing.
Iantha is BEAUTYcrew's Beauty Editor, and has been part of the team since the site launched in 2016. Besides pinky-nude nail polish and wispy false lashes, she has a healthy obsession with face masks and skin care ingredients. Her previous work can be found in Virgin Australia Voyeur, Women's Health, and SHOP Til You Drop.
