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These were the 10 most searched beauty trends of 2020

From pared back to eclectic

By Briar Clark

BEAUTYcrew Beauty Editor / November 27 2020

According to Trendalytics’ latest Fashion Month report, this year’s most searched beauty trends have reflected a desire to pare back on the unnecessary and the frivolous. From nail art featuring protective symbols to low fuss hair and fresh, glowing skin, 2020 has shown that in times of chaos people tend to gravitate to a more natural and authentic expression of beauty.

Cece Lee, chief executive officer of Trendalytics said of their Fashion Month findings, “In terms of the practicality of looks, a lot of that was purely from a logistics perspective: you can’t have people near each other for extended periods of time backstage.”

“Also, too extreme looks can feel a little tone-deaf right now. In a normal environment, it’s totally fine. But in the midst of this year, it’s maybe not OK to be like, ‘look at my unicorn makeup.’ Especially with women leaving the workforce in droves.”

With that being said, here are the beauty trends that did resonate with the world, to become the top 10 most searched beauty trends of 2020:

1

Evil eye nails: +99 percent

@peachinails

2

Glossy lips: +64 percent

@salemmitchell

3

Middle part: +33 percent

@gentlehairdos

4

Glowing skin: +22 percent

@glossier

5

Bangs: +17 percent

@violette_fr

6

Bold black eyeliner: +9 percent

@gentlehairdos

7

Rhinestone nail accents: +7 percent

@nailsbymh

8

Wet look: -2 percent

@micarganaraz

9

Braided styles: -6 percent

@memu.conteh

10

Red lipstick: -8 percent

@lara_stone

Hair obsessed? This is the most searched hairstyle of 2020.

Main image credit: @micarganaraz

Briar Clark

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).