8 next-generation hair products that are pure genius
These are no ordinary haircare and styling products
When it comes to innovation in the beauty industry, we instantly think of cutting edge tools that we can use at home, like those that massage our eyes or reduce the appearance of wrinkles; and products that contain breakthrough ingredients like encapsulated retinol and probiotics. But lately, the hair category has seen a steady rise in inventions that seriously push boundaries and challenge conventional products like shampoos, conditioners, dry shampoos and heat-styling tools. Here are our absolute favourites.
Iantha is BEAUTYcrew's Beauty Editor, and has been part of the team since the site launched in 2016. Besides pinky-nude nail polish and wispy false lashes, she has a healthy obsession with face masks and skin care ingredients. Her previous work can be found in Virgin Australia Voyeur, Women's Health, and SHOP Til You Drop.