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How to embrace the lilac trend

Violet Beauregarde eat your heart out

By Briar Clark

BEAUTYcrew Beauty Editor / March 03 2021

Lilac has been having quite the moment as of late. And if you’re anything like us and are lowkey obsessed with all of the purple-themed goodness you’ve been seeing on runways and IG, then we’ve got some great news...

From eye pigments that make an impact to sheer, glossy highlighters that reflect galaxy hues, we’ve found the best picks for recreating this trend for yourself, no matter how you like to wear colour.

For the makeup-obsessed, here’s how to embrace the lilac trend.

Nikkia Joy Metallic Pigment in Wisteria

Smother lids in this standout metallic pigment that draws inspiration from stunning wisteria blooms for a knockout eye look in a flash.

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HUDA BEAUTY Haze Obsessions Eyeshadow Palette in Purple

You’ve got all your bases covered with this purple-themed palette. Easily create a multitude of looks in this jewel-toned colourway.

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MECCA MAX Zoom Liner in Lavender

Create graphic shapes that standout against the backdrop of your base eyeshadow with this lavender liner. Snag-free application is assured thanks to an ultra-buttery formula.

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FENTY BEAUTY Match Stix Shimmer Skinstick in Unicorn

Apply a sheen of galactic shimmer to the high points of your face with this balmy highlighter stick from Fenty.

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CLINIQUE Cheek Pop in Pansy Pop

This pansy-inspired cheek pick enhances apples for a romantic flush of buildable colour. Pop this little guy on the tip of your nose for an adorable update to your look.

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Morphe Glassified Lip Oil in Fairytale

We’re total suckers for a glossy lip. Lacquer your smackers with this lilac-hued glass-finish lip oil and watch the compliments fly on in.

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NATASHA DENONA Duo Chrome Top Coat for Eyes & Lips in Lavender

An unexpected but welcome addition to any lip look, this duo chrome top coat can be applied to the center of lips or even on the cupid’s bow for a flash of vibrant colour-play. And, thanks to a multi-purpose formula, you can also apply this to the eyelids if you’re so inclined.

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OPI Infinite Shine Do You Lilac It

An easy entry point into the lilac trend, this high-shine nail polish from manicure wizards OPI will take any look in a decidedly floral direction.

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Love an outlandish beauty trend? Coloured mascara is the trend we can’t get enough of.

Main image credit: @raoulalejandre

Briar Clark

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).