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This $5 Laneige Lip Mask dupe is selling out everywhere

Here’s where to get your hands on it (if you can!)

By Samantha McMeekin

Editor / April 17 2023

There have been many cult-status lip balms over the years (big hello to Lucas Papaw and Lanolips) but Laneige Lip Mask has been on a whole ‘nother level.

And although it’ll only set you back $31 (you can get it at Adore Beauty or Sephora), that’s quite the luxury item in terms of the average lip balm price.

So, naturally, when skinfluencer Roj Torabi (@theroject) discovered a strikingly similar product for just $4.99 at Chemist Warehouse, hysteria ensued.

Revealing the dupe on her podcast Swipe Up (which she co-hosts alongside friend MAFs’ Martha Kalifatidis), Torabi called the product “a massive find”.

Can’t bear the suspense anymore? The balm in question is the W7 Sweet Dreams with Vitamin E Aloe Vera & Grape Seed Oil Strawberry Overnight Lip Mask ($4.99 at Chemist Warehouse). And since Torabi spilled the beans on its similarities to the Laneige Lip Mask, it’s been selling out like crazy.

W7 Sweet Dreams Lip Mask

The online store of Chemist Warehouse sold out just one hour after the podcast went live. You can still get your hands on it in-store and via Click & Collect pending your location, but much like when the Maybelline Sky High Mascara went viral, it’s going to be quite a mission.

It sounds like all efforts will be well worth it though. “It’s literally the same,” said Torabi on the podcast. “Do you not think it’s a dupe of the Laniege? Usually I’m not a big fan of dupes and usually I like to see things as things on their own — it’s very lavish. It even looks like it.”

“Maybe a bit too much like it,” Martha responded.

Inspired by Torabi’s discovery, we did some Internet sleuthing to see if there were any other Laneige Lip Mask dupes out there.

Here’s some we found, although we’ll admit the price difference isn’t as staggering.