3 steps to subtly define your eyes for maximum impact

Shades such as grey, taupe and bone are both flattering and foolproof, says Blakeney, who recommends camouflaging redness by covering lids with a pale shadow then using a warmer hue just above the lid to “draw out the eyes and make them appear more youthful”. Lastly, add definition by applying a darker shadow to your lash lines – but, cautions Blakeney, don’t go too heavy on the bottom lashes as it can make you look tired. Palette we love: Elizabeth Arden Eye Shadow Trio in Not So Nude.

A good mascara will add volume to lacklustre lashes; look for thickening and lengthening formulas and experiment with brown or blue-black, which may work better with your complexion and hair colour than true black. We like Revlon Mega Multiplier Mascara (available in Blackest Black, Blackened Brown and Plummy Brown). Use an eyelash curler to “open hooded eyes”, says Blakeney, then apply mascara, sweeping the wand from roots to tips. Fullness at the outer edge of the lids “will widen the eyes” so add a few individual false lashes to your upper lash lines.