Forbes reveal their top 10 beauty influencers for 2017
Making you wish you’d jumped on the vlogging bandwagon sooner.
By Ana Eksouzian-Cavadas
BEAUTYcrew / November 20 2020
Much like the fashion influencer, the beauty blogger has become a permanent fixture in the world of social media. Whether vlogging via YouTube or posting to Instagram, beauty influencers cover everything from how-to tutorials to new product reviews.
In their own way, the men and women on Forbes' Top 10 Beauty Influencers list have become somewhat of an authority in the world of cosmetics. These beauty influencers give their audience authentic reviews, empowering them to make informed decisions at the cosmetics counter.
And their effect on consumer behaviour has definitely not gone unnoticed. With a combined social media reach of 135 million, every one of these influencers have either developed their own line of products, or collaborated with some of beauty industry's top institutions, including L'Oreal, Maybelline and Clinique.
Meet your Forbes Top 10 Beauty Influencers, class of 2017.