The serums Australians *actually* buy
Add these best-selling serums to cart
These are the best-selling serums to add to cart immediately
When you really need to deal with a niggling skin problem, a serum should be your first point of call. They’re potent, they work hard, and many deliver amazing results. But there are A LOT of them to choose from, so knowing where to begin can be tough. If you’re unsure where to best spend your hard-earned money, we have good news. Actually, two pieces of good news.
Firstly, we found out what five of the best-selling serums at Priceline are. We’re talking serums that Australians are actually purchasing. The other good news? None of them are over $60!
Sukin Super Greens Facial Recovery Serum
Moisture is essential for a radiant glow, and this Australian-made serum is all about topping up your skin with exactly what it needs to glow again. It’s packed with natural actives of kale, spirulina, parsley and acai fruit extract, as well as nourishing grapeseed oil, avocado oil and vitamin E. The texture is non-greasy and lightweight, and this natural serum currently has a 4.5-star rating on our website.
Best for: Dull, dehydrated skin
Cost: $18.99
Antipodes Apostle Skin-Brightening Serum
Could your complexion do with a pick-me-up? This water-based brightening serum helps even out your skin tone and restore radiance to dull skin. It is especially great for treating pigmentation, thanks to antioxidant-rich Vinanza Performance Plus, and contains kiwifruit exfoliating enzymes to renew lacklustre skin. It’s safe for sensitive skin types and is 100 per cent natural.
Best for: Pigmentation and uneven skin tone
Cost: $58.99
Avène Hydrance Optimale Rehydrating Serum
When you're battling with dehydrated skin that's also sensitive, you need something potent but still gentle. And getting that balance right can be hard. This hydrating serum has a creamy yet lightweight oil-free formula that works to provide long-lasting nourishment as well as protect skin against future moisture loss. It also smooths fine lines caused by dehydration and calms sensitive skin. It melts quickly into skin and makes a great smoothing and soothing base pre-makeup.
Best for: Dehydrated, sensitive skin
Cost: $59.99
Sukin Antioxidant Eye Serum
Often we’re so concerned with ensuring our face as a whole is wrinkle-free that we forget the most important area - our eyes. It’s the area that tends to show the signs of ageing first. This anti-ageing eye treatment has rosehip, evening primrose and borage oils to keep the delicate skin around your eyes elastic and youthful-looking, while soothing aloe, cucumber and burdock nurture and hydrate the sensitive area. Hello, bright eyes!
Best for: Eyes that are showing signs of ageing
Cost: $19.95
L’Oréal Paris Revitalift Laser X3 Serum
When it comes to reversing the signs of ageing - like lines, wrinkles, sagging - it's hard not to feel like you need to spend a lot to get real results. But this serum is both affordable and packed with hard-working ingredients. It is formulated with concentrated Pro-Xylane to help stimulate and strengthen the support fibres of the skin, fragmented hyaluronic acid to moisturise, and Ceramide Pro to leave skin plump and younger-looking. One of our Beauty Crew members shared this glowing review about the serum: “The texture of the serum was light, not to heavy and gave me that radiant glow when I woke each morning. I saw visible signs of wrinkle reduction after the first week, in particular on my neck and forehead. This is my now go-to serum for reducing wrinkles.”
Best for: Mature skin
Cost: $49.99
Love a good face mask? Well, these are the best sheet masks according to your top skin concerns.
What's your favourite face serum? Share with us your go-to serum below.
Main image credit: Getty
Chelsea is BEAUTYcrew’s Contributing Editor. She has a sweet spot for anything that claims to make skin glow and won’t leave the house without a slick of mascara. Chelsea has 10 years of experience as a beauty editor and her words can be found on BEAUTYcrew, Women’s Health, Daily Addict, The Joye and Primped.