7 buys to brighten blonde hair

Eliminate brassiness with Pureology Perfect 4 Platinum Cool Blonde Enhancing Treatment, a violet-coloured conditioner that can be applied to damp hair after shampooing to zap yellow tones. For best results, leave it on for a full five minutes, then wash it out.

Loaded with vitamin E and sunflower oil, Matrix Total Results Color Obsessed So Silver Shampoo can nourish and neutralise blonde hair for a more ashy colour.

Purple-based Original & Mineral Conquer Blonde Silver Conditioner is free from aggressive chemicals and contains rich botanic ingredients like macadamia oil to hydrate, shea butter to soften and jojoba to prevent colour from fading.

Bhave Bombshell Blonde Shampoo features aloe vera and macadamia to hydrate as well as a special addition of keratin technology to repair severely damaged hair.

You may already have a CC cream in your makeup routine, but what about for your hair? Apply L’Oréal Professionnel Vitamino Color AOX Colour Correcting Cream to towel-dried hair for at least five minutes and rinse to remove yellow tones. It’s such a luxurious process you’d think you were in the hands of a professional.

John Frieda Sheer Blonde Go Blonder In-Shower Lightening Treatment may not be purple-based, but it has the power to revive the tone of blonde hair each time it’s used. Apply both sides of the product to wet hair (from the root to the tip), rinse after five minutes, and follow with shampoo and conditioner as normal.  

Tigi Bed Head Dumb Blonde Toning Protection Spray is a purple spritz that you can use on dry hair to refresh your blonde colour. Plus, there’s also vitamin E inside to nourish and milk extracts to soften the feel of your locks.