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The best new mascaras to add to your kit

Next-level lashes ahead

By Briar Clark

BEAUTYcrew Beauty Editor / October 08 2021

Selecting the wrong mascara formula could mean the difference between looking like a flirty, fluttery vision and rocking panda eyes all day. Honestly, we don’t have the time to even entertain the latter scenario.

We’re swiftly kicking any undeserving and under-serving mascara picks to the curb, opting for the newest innovations in the category to populate our makeup kits instead.

So get ready to Marie Kondo your kit, and browse through the selected mascaras below for the lash-enhancing pick that’ll put a sparkle back in your eye.

BURBERRY BEAUTY Ultimate Lift Mascara

This mascara is your golden ticket to lifted, wispy voluminous lashes. Build the smooth and lightweight formula up for a bold and curled lash look that promises clump-free definition with every application.

Shop now.

M·A·C Cosmetics Magic Extension Fibre Mascara

Love an exaggerated, false-lash effect? Then this fibre-based mascara is about to become your new best friend. It’s enriched with a crystal elixir powder that enhances the ultra-black formula, as well as olive oil derivatives and natural waxes that help to condition and nourish your lashes. The result? An impactful finish and healthy lashes.

Shop now.

MECCA MAX Whip Lash Tubing Mascara

The ultimate pick-me-up that’ll make any tired eyes look wide awake. This tubing mascara utilises next generation polymers and a uniquely-shaped bubble wand to define and coat each lash, adding some much-needed lift to sad, drooping lashes.

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Anastasia Beverly Hills Lash Brag Mascara

If you’re after volume, look no further than this clump-free, buildable pick. It defines, lengthens and thickens each lash for a va-va-voom take on your natural, everyday look. Plus, with a long-lasting hold formula, you don’t have to worry about your lashes drooping by the end of the day.

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SISLEY PARIS So Stretch Mascara

Not only can you look forward to some standout length when you add this pick into your routine, but this lash fortifier also cares for your precious peepers promising longer, stronger and thicker lashes with continued use.

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CLARINS Wonder Perfect Mascara

Volumised, lengthened, curved, and defined are all great descriptors for your soon-to-be lashes once you add this rose wax-infused pick to your makeup routine. The addition of Clarins exclusive lash-boosting complex means you’ll be touting some well-cared for lashes too.

Shop now.

Too much of a cryer to wear a standard mascara? Rain and tear-proof: Here are 8 waterproof mascaras you can rely on.

Main image credit: @amandakhamkaew

Briar Clark

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).