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8 anti-ageing serums for a major glow up in your 30s

The best skin of your life awaits.

By Tiarne Blackwell

Content Producer / June 23 2023

Ah, the fabulous 30s, the decade where your metabolism takes a never-ending coffee break and you can't have more than half a glass of wine without feeling like you've been hit by a bus the next morning.

While we may never be able to eat bread the same way again, thankfully we can say bye bye to pesky ageing concerns like fine lines, wrinkles and everything else that starts to show up when we hit the big 3-0.

Enter anti-ageing serums. As we gracefully tread through the glorious land of our 30s, it's only fitting that we arm ourselves with the best skin care nature and science have to offer.

So, if you're looking to preserve your youthful radiance or tackle some existing concerns, here's how we recommend turning back the clock, one drop at a time.

The best anti-ageing serums for your 30s

Paula’s Choice CLINICAL Niacinamide 20% Treatment

Incorporating niacinamide into your skin care routine in your 30s helps promote youthful, resilient skin, while addressing various signs of ageing and maintaining overall skin health. Luckily, Paula’s Choice CLINICAL Niacinamide 20% Treatment contains niacinamide in spades (20 per cent, in fact, in case you missed it).

Was $75, now $60 at Paula's Choice

La Roche-Posay Pure Retinol Face Serum with Vitamin B

La Roche-Posay is one of those brands that has something for just about every skin concern. And one of our favourite offerings is its Retinol B3 Serum, which contains, you guessed it, pure retinol and vitamin B3. Together, these powerhouse ingredients work to reduce the signs of ageing by treating harsh lines, wrinkles and sun damage.

$71.95 at La Roche-Posay

Dermalogica BioLumin-C Serum

In the eternal fight against ageing, vitamin C is the unsung hero every Millennial needs. This dermatologist-tested serum is about as high-performance as it gets, outside a prescription of course. It enhances the skin's natural defence system to brighten and firm, while helping to dramatically reduce the appearance of fine lines and wrinkles.

Was $149, now $111.75 at Oz Hair & Beauty

Boost Lab Multi-Peptide Anti-Ageing Serum

Boost Lab Multi-Peptide Anti-Ageing Serum helps reduce the appearance of lines and wrinkles, while providing deep and long-term hydration. The formula contains a clinical concentration of active peptides, as well as a complex carbohydrate blend to help address common ageing concerns and promote a more youthful complexion.

$29.95 at a-beauty

L'Oréal Paris RevitaLift Triple Power Concentrated Serum

L'Oréal Paris RevitaLift Triple Power Concentrated Facial Serum Treatment

Personally, we think L'Oréal Paris is on another level compared to its drugstore counterparts. But don't take our word for it; the results will speak for themselves. Great for repairing wrinkles and rejuvenating your skin's natural texture, this powerful, luxurious, concentrated concoction goes beyond a simple serum.

$54.70 at Amazon

IT Cosmetics Bye Bye Lines 1.5% Hyaluronic Acid Serum

The beginnings of wrinkles, dark circles, fine lines and crow's feet don't stand a chance against this best-selling serum. Hyaluronic acid works alongside peptides and vitamin B5 to visibly plump and smooth fine lines in just two weeks, making it perfect for anyone in their 30s.

$52 at Sephora

Clarins V-Shaping Facial Lift Serum

Add this one to cart, stat, because Clarins has identified the "lifting" power of organic agropyron, a wheat grass, to help fight against the the pull of gravity that results from exposure to UV rays and pollution. Meanwhile, zerumbet ginger extract and escin from horse chestnut help release excess water to visibly refine, relieve and reduce puffiness, while hyaluronic acid intensely hydrates the skin. Pretty powerful stuff, if you ask us.

$123 at Myer

Tribe Skincare Brightening Vitamin C Serum

Packed with all-natural skin brightening ingredients, this serum will leave you with bright, bouncy and glowing skin (we'll take 20, thanks). Vitamin C is known for giving skin a healthy glow and can assist with lightening pigmentation and reduction of wrinkles by boosting your skin's natural collagen. Niacinamide helps even skin tone and protect against sun damage, while antioxidants prevent premature ageing.

$68 at Tribe Skincare

Main image credit: @selenagomez

Looking for a brightening serum next? These serums will deliver glowing, golden hour skin all day, every day.

Tiarne Blackwell

Tiarne is BEAUTYcrew's Content Producer. Between crafting narratives about all things beauty, you might catch her indulging in an endless stream of TikTok videos and obsessing over her dog. Her words have also appeared across other mastheads such as Better Homes & Gardens, New Idea, Now To Love, Bounty Parents and more.