This cult product just got a major ingredient upgrade
If we had a dollar for every time someone with the greatest skin in the room answered ‘Alpha-H Liquid Gold’ when quizzed about their routine, we’d have, well, enough to buy bottles and bottles of the stuff. And that’s pretty much all we’ve ever wanted.
But before you go stocking up on the OG only, you might want to read this. It’s no longer alone in its bid to bless people with their brightest faces yet. Enter Alpha-H Liquid Gold + Vitamin C ($86.95 at Alpha-H), the new launch that’s setting out to target tone and texture with a fresh formula and a little extra help.
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Said help is stemming from the presence of none other than vitamin C, a true ally in your bid to visibly brighten your complexion. And hey, considering the fact that dead skin cells are already being buffed away thanks to the original formula’s trusty glycolic acid content, the skin is primed for optimal intake.
You’ll want to work it into your routine following your evening cleanse, and don’t feel like you need to follow with other formulas. In fact, it might be best if you don't, as you want to avoid diluting or buffering the treatment’s efficacy. We‘re after brightness like never before, remember?
Now let’s talk texture. The formula hits skin in the form of a silky, lightweight fluid, designed to be swept over skin with a saturated cotton pad (or your palms, if preferable). Couldn’t be simpler.
Luckily for those of us manifesting luminous skin (is anyone not?), this latest Liquid Gold formula has been created to help all skin types hit their goals, especially if said goals happen to be visibly boosting brightness and maintaining healthy-looking skin. But if you’re a little cautious about how the stuff will play with a sensitive skin type, take solace in the fact that Alpha-H have considered your complexion too. Their advice? Opt for a gentler application by dampening your cotton pad with water before adding your Liquid Gold + Vitamin C.
So if golden hour skin at all times of day is up your alley, it sounds like a bottle (or three) of Alpha-H Liquid Gold + Vitamin C ($86.95 at Alpha-H) belongs in your cart. Like… now. Get it before the cult following finds it, guys.
Main image credit: @alphahskincare
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Delaney began her career in the Australian beauty media industry in 2015, landing amidst the glossy world of women’s lifestyle magazines (or more literally, in their beauty cupboards). Since then, she has gone on to write across a multitude of beloved Australian media brands, including OK!, NW, InStyle, and Harper’s BAZAAR. She’s covered every side of beauty content, from directing beauty editorial shoots to rounding up the best glossy serums for golden hour skin. Having spent nearly a decade immersed in the beauty realm, Delaney’s knowledge of beauty is as extensive as her collection of tinted lip oils (read: extremely extensive). Delaney is currently the Digital Managing Editor of BEAUTYcrew, and her beauty wisdom also appears across beautyheaven, ELLE and Marie Claire. She enjoys channelling her personal hobby (testing beauty products) into her professional work (talking about testing beauty products), and considers perfecting the art of a cat eye in a moving car her life’s greatest accomplishment.